SBD/May 28, 2014/Marketing and Sponsorship

Swarbrick Pleased With Notre Dame's Changeover Process To Under Armour

Swarbrick (l) and UA's Plank (r) only had seven months to design the apparel
Notre Dame AD Jack Swarbrick said that the changeover process from adidas to Under Armour "has been 'great,' despite the huge undertaking," according to Monaco & Hartnett of the student-run Notre Dame/St. Mary's OBSERVER. Swarbrick: "It is a massive amount of work. It's like planning the Normandy invasion." He added, "Normally, you’d like 18 months of lead time for your apparel development. We’ve got seven. And so a lot of people are having to work very hard to get this done -- both at Under Armour and Notre Dame." Swarbrick confirmed the football team will have an "alternate uniform for the Shamrock Series game" Sept. 13 against Purdue at Lucas Oil Stadium. He said that he "expects Notre Dame to release the uniform to the football team sometime during fall camp in August and to make it public shortly afterward." Swarbrick said that he is "not expecting any other fundamental uniform changes for any of the sports teams." Swarbrick: "There will sort of be less change, I think, than people may be anticipating. We’re on such a tight timetable we just didn’t have the time to engage in a lot of sidework. So for this first set of uniforms, there will not be a lot of significant change." He added, “There may be opportunity on a more traditional schedule going forward to take a hard look at our uniforms and any changes we want to make, our coaches want to make. But it being this compressed timetable, there wasn’t a lot of opportunity for that" (NDSMCOBSERVER.com, 5/27).
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