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SBD/May 21, 2014/Marketing and Sponsorship
WNBA Launches Marketing Campaign To Appeal To LGBT Community
Published May 21, 2014
SUMMER BREEZE: SPORTSBUSINESS JOURNAL’s Lombardo notes the WNBA's “Summer Hoops” campaign calls for each team to “create its own grassroots marketing initiative.” The goal is to “further spur leaguewide attendance," which edged up by 1% last year from the previous season, to 7,531 fans per game, while also "continuing to increase leaguewide gate revenue," which rose 8% last year. The WNBA “hopes its new campaign, created in-house, will drive interest in each of its individual markets.” Meanwhile, ESPN is counting on Sky F Elena Delle Donne to “help drive viewership nationally.” ESPN has “scheduled the Sky for seven nationally televised games this year, the most of any WNBA team.” The hope is to “build on viewership numbers" that climbed 28% on ESPN2 last year and 19% on NBA TV (SPORTSBUSINESS JOURNAL, 5/19 issue).