After Browns QB Johnny Manziel's text to the team during the NFL Draft was revealed last week, a Cleveland-area T-shirt shop "immediately began printing garb" featuring the slogan, "Wreck This League," according to Mary Kay Cabot of the Cleveland PLAIN DEALER. Manziel, while in the green room at Radio City Music Hall during the draft, texted Browns QB coach Dowell Loggains to "hurry up and draft me" because "I want to wreck this league together." The phrase has been "trending on Twitter ever since" the text was revealed. Manziel, asked if he knew there were T-shirts being printed said, "I'm sure there are" (Cleveland PLAIN DEALER, 5/18). In Cleveland, Kevin Kleps noted the '14 Draft coverage on the Browns' digital properties -- their website, mobile site and mobile app -- "resulted in a 143% increase in page views" when compared to the weekend of the '13 Draft. Unique visitors "were up 170%, and video views jumped 259%." The Browns' team shop at FirstEnergy Stadium has "two machines that are used to press letters and numbers onto custom-made jerseys." Since May 9, the "morning after the first round of the draft, that has meant almost all Manziel, all the time." Workers at the Browns' team shop "press Manziel's name and number on blank team jerseys, allowing fans to walk out with a No. 2 on the spot." Team shop GM Michael Jordan said that 150 Manziel jerseys "were sold until they ran out of the fabric used to make the custom numbers." As of last Tuesday, the team shop "had a waiting list of 120 fans who were waiting on their Manziel jerseys to be available." That means there were "more than 270 Manziel jerseys sold at the team shop alone." Jordan said, "This is definitely an absurd number of jerseys we're selling here" (CRAINSCLEVELAND.com, 5/18).
