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Marketing and Sponsorship

Liberty Mutual Picks Jack Morton Worldwide As Agency Of Record For Sports Sponsorships

Liberty Mutual has selected Jack Morton Worldwide to become its agency of record for sports and entertainment sponsorships. The Boston-based insurance company sponsors the USOC, the '14 FIFA World Cup (via its Brazilian division Liberty Seguros) and several national governing bodies (U.S. Ski & Snowboard, USA Hockey, U.S. Speed Skating and others). It had been working with several agencies on its USOC sponsorship, including 21 Marketing. Last year, it decided to consolidate its strategy and activation work under a single agency. It held an agency review and selected Jack Morton. The IPG agency does sports marketing work for General Motors. It does live-event work with Dow, Subway, Samsung and others.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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