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SBD/May 16, 2014/Media
WWE Signs Deal To Keep Popular Shows On NBCU Networks As Company's Shares Slide
Published May 16, 2014
FOR BETTER OR WORSE? BROADCASTING & CABLE's Jessika Walsten noted NBCU's WWE contract "was set to expire in October but the cabler's negotiating window ended in February, sparking speculation that the WWE was shopping its franchises to other distributors" (BROADCASTINGCABLE.com, 5/15). PHILLY.com's Vaughn Johnson notes after "testing the waters elsewhere, the WWE decided to keeps its television rights where they currently lie." We "don’t know if WWE made off financially as well as it had hoped when its previous deal with NBCUniversal expired." What also "isn’t known is if the structure to how WWE currently presents its product will change" (PHILLY.com, 5/15).