New Gatorade Ad Promotes Serena's Slam Run Sponsors Lining Up For Wozniacki's Endorsement Jack Eichel Signs Exclusive Deal With Leaf ManU Signs Deal With HCL Technologies Lynch Promotes Skittles On Live-Shopping Channel Fox Rolls Out New CFB Spots Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds
SBD/May 16, 2014/Marketing and Sponsorship
Published May 16, 2014
BIGGER & BETTER: In Cincinnati, Dave Clark noted Reds 2B Brandon Phillips was among several MLBers "included in the Baseball is Better campaign" for the launch of the "MLB 14 The Show" video game. The campaign also includes Blue Jays 3B Brett Lawrie, Tigers 1B Miguel Cabrera, Yankees P CC Sabathia, Pirates CF Andrew McCutchen and Braves RF Jason Heyward (CINCINNATI.com, 5/15).
SUDDEN IMPACT: USA TODAY's Nancy Armour in a sports-page cover story writes while gov't agencies "monitor the safety and effectiveness of food, drugs and automobiles, there's no such group keeping an eye on football or the increasing number of add-on products." Manufacturers "can make any claim they want about the effectiveness of their product and, unless they run afoul of the Federal Trade Commission's ad police, there's little to stop them." Warnings "pale in comparison to the claims of what the products can do" (USA TODAY, 5/16).