SBD/May 16, 2014/Marketing and Sponsorship

Marketplace Roundup

AD AGE's Michael McCarthy reported Oakley named Eleven, S.F., its new ad agency "after a review that initially included more than 15 shops." Oakley "was handling marketing in-house from its corporate campus and design center." Meanwhile, the company "suspended its athletic sponsorship" of South African sprinter Oscar Pistorius amid his murder trial (ADAGE.com, 5/15).

BIGGER & BETTER: In Cincinnati, Dave Clark noted Reds 2B Brandon Phillips was among several MLBers "included in the Baseball is Better campaign" for the launch of the "MLB 14 The Show" video game. The campaign also includes Blue Jays 3B Brett Lawrie, Tigers 1B Miguel Cabrera, Yankees P CC Sabathia, Pirates CF Andrew McCutchen and Braves RF Jason Heyward (CINCINNATI.com, 5/15).

SUDDEN IMPACT: USA TODAY's Nancy Armour in a sports-page cover story writes while gov't agencies "monitor the safety and effectiveness of food, drugs and automobiles, there's no such group keeping an eye on football or the increasing number of add-on products." Manufacturers "can make any claim they want about the effectiveness of their product and, unless they run afoul of the Federal Trade Commission's ad police, there's little to stop them." Warnings "pale in comparison to the claims of what the products can do" (USA TODAY, 5/16).
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