Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/May 16, 2014/Marketing and Sponsorship
Published May 16, 2014
BIGGER & BETTER: In Cincinnati, Dave Clark noted Reds 2B Brandon Phillips was among several MLBers "included in the Baseball is Better campaign" for the launch of the "MLB 14 The Show" video game. The campaign also includes Blue Jays 3B Brett Lawrie, Tigers 1B Miguel Cabrera, Yankees P CC Sabathia, Pirates CF Andrew McCutchen and Braves RF Jason Heyward (CINCINNATI.com, 5/15).
SUDDEN IMPACT: USA TODAY's Nancy Armour in a sports-page cover story writes while gov't agencies "monitor the safety and effectiveness of food, drugs and automobiles, there's no such group keeping an eye on football or the increasing number of add-on products." Manufacturers "can make any claim they want about the effectiveness of their product and, unless they run afoul of the Federal Trade Commission's ad police, there's little to stop them." Warnings "pale in comparison to the claims of what the products can do" (USA TODAY, 5/16).