SBD/May 16, 2014/Marketing and Sponsorship

Minor League Baseball Partners With Pep Boys On First National Sponsorship Deal

Minor League Baseball on Thursday announced that it has signed its first national sponsorship agreement with Pep Boys. The promotional elements, focused on Pep Boys' "Trust the Boys to get you there" theme, will be activated in targeted MiLB markets and clubs across the country this season with opportunities for league-wide expansion in future years. Pep Boys will be a "proud partner" of each participating club and activate various in-stadium elements from April through the beginning of September including, signage, on-field promotional activities, video board messaging, public address announcements, print advertisements and couponing (MiLB).
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