SBD/May 16, 2014/Colleges

Cal State-Northridge Taps Damon Evans' Firm For Fan Engagement Effort

Cal State-Northridge has hired Damon Evans' new college sports consultancy, Evolution Sports Partners, to work with the school on a new fan engagement project. Evolution’s FanGauge, a fan loyalty program developed to help athletic departments maintain and grow their fanbases, will be used to collect data, and then interpret and influence fan behavior. Evans, the former Georgia AD and IMG College exec, has partnered with Tracy Howe and Peter Kraft to launch and market FanGauge in the college space.
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