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SBD/May 15, 2014/Marketing and Sponsorship
Benjamin Moore Activates Around Cubs Sponsorship With Wrigley Painting Event
Published May 15, 2014
CROSSEYED & PAINLESS: In Chicago, Rick Telander uses the Cubs' marketing event to tie into the team's performance and writes, "The Cubs, as I type this, reek." They are in last place in the NL Central, so it "is not a stretch to say" that they are "the worst team in baseball." This team is in the midst of "the worst four-year stretch in Cubs’ history, dating to 1876." These "are your Ricketts Years," and "what we have is ... green paint." Telander: "Oh, there are promises and bear-with-us-pleases and crooked smiles. Just wait. Hold on. Give us time. It’s coming soon. Next year. OK, two years from now. Three? Someday?" (CHICAGO SUN-TIMES, 5/15).