MLB Fires Back Against MASN In Court Battle Pacers Hire Shamrock S&E To Find Sponsorships Royals Owner Shares Offseason Insights Iverson Protests Nike Tribute Shoe MLB Approves Five-Year Manfred Deal Marketplace Roundup Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads
SBD/May 15, 2014/Marketing and Sponsorship
Benjamin Moore Activates Around Cubs Sponsorship With Wrigley Painting Event
Published May 15, 2014
CROSSEYED & PAINLESS: In Chicago, Rick Telander uses the Cubs' marketing event to tie into the team's performance and writes, "The Cubs, as I type this, reek." They are in last place in the NL Central, so it "is not a stretch to say" that they are "the worst team in baseball." This team is in the midst of "the worst four-year stretch in Cubs’ history, dating to 1876." These "are your Ricketts Years," and "what we have is ... green paint." Telander: "Oh, there are promises and bear-with-us-pleases and crooked smiles. Just wait. Hold on. Give us time. It’s coming soon. Next year. OK, two years from now. Three? Someday?" (CHICAGO SUN-TIMES, 5/15).