Key Biscayne Tennis Tourney Renamed Joe Gibbs Racing Makes Edwards Signing Official MLB Execs: Reinsdorf's Power Play Will Cost Him Notre Dame Unveils Shamrock Series Uniforms LLWS Merchandise Flying Off Shelves In Philly Marketplace Roundup CBS Signs Presenting Partners For NFL Thursdays NBA Ends Ban On Fantasy Game Sponsorships How Selig Ranks Among MLB Commissioners Jags' Bortles To Endorse Local Car Dealership
Upcoming Conferences and Events
SBD/May 15, 2014/Marketing and Sponsorship
Benjamin Moore Activates Around Cubs Sponsorship With Wrigley Painting Event
Published May 15, 2014
CROSSEYED & PAINLESS: In Chicago, Rick Telander uses the Cubs' marketing event to tie into the team's performance and writes, "The Cubs, as I type this, reek." They are in last place in the NL Central, so it "is not a stretch to say" that they are "the worst team in baseball." This team is in the midst of "the worst four-year stretch in Cubs’ history, dating to 1876." These "are your Ricketts Years," and "what we have is ... green paint." Telander: "Oh, there are promises and bear-with-us-pleases and crooked smiles. Just wait. Hold on. Give us time. It’s coming soon. Next year. OK, two years from now. Three? Someday?" (CHICAGO SUN-TIMES, 5/15).