Hyundai Signs Four-Year Deal As NFL Auto Sponsor Women's Fashion In Spotlight At Wimbledon Scotiabank Threatens To Pull CONCACAF Sponsorship MLB Changes HR Derby Format Iguodala Settling In To Role With Twice Marketplace Roundup Rays Senior VP Mark Fernandez Resigns MLB Planning S.F.-Based Replay Center Oubre Jr. Leads NBA Draft Fashion Tribune Weighs In On Wrigley Renovations
SBD/May 15, 2014/Marketing and Sponsorship
Benjamin Moore Activates Around Cubs Sponsorship With Wrigley Painting Event
Published May 15, 2014
CROSSEYED & PAINLESS: In Chicago, Rick Telander uses the Cubs' marketing event to tie into the team's performance and writes, "The Cubs, as I type this, reek." They are in last place in the NL Central, so it "is not a stretch to say" that they are "the worst team in baseball." This team is in the midst of "the worst four-year stretch in Cubs’ history, dating to 1876." These "are your Ricketts Years," and "what we have is ... green paint." Telander: "Oh, there are promises and bear-with-us-pleases and crooked smiles. Just wait. Hold on. Give us time. It’s coming soon. Next year. OK, two years from now. Three? Someday?" (CHICAGO SUN-TIMES, 5/15).