SBD/May 14, 2014/Media

EPL Viewership Sees Increase During First Season With NBC Sports Group

NBC and NBCSN combined to average 438,000 viewers for EPL coverage during the '13-14 season, up 99% from last season, which was solely on cable TV (ESPN, ESPN2 and Fox Soccer). On a cable-only comparison, NBCSN averaged 395,000 viewers, an 80% increase over the ESPN, ESPN2 and Fox Soccer average. Fifteen games (five on NBCSN and 10 on NBC) averaged more than 750,000 viewers -- up from zero live games reaching that figure last year. Nine of the 10 most-watched EPL games ever on cable TV were viewed on NBCSN this season. Combined average viewership across the 10 networks of NBCU on Championship Sunday was 1.8 million viewers -- more than double the 869,000 viewers who watched on the final day in '11-12. The top three local markets for NBC/NBCSN coverage were DC, N.Y. and Baltimore (NBC). In L.A., Matt Wilhalme writes while more Americans tuned into EPL games this season on TV than ever before, the "most popular sport in the world still has a way to go before it receives promotion among U.S. sports" (L.A. TIMES, 5/14).

MOST-WATCHED EPL MATCHES DURING '13-14 SEASON IN THE U.S.
DATE
NET
MATCH
VIEWERS (000)
2/8/14
NBC
Cardiff-Swansea City
1,240
1/11/14
NBC
Swansea City-Manchester United
1,100
2/22/14
NBC
Manchester United-Crystal Palace
1,060
1/19/14
NBCSN
Manchester United-Chelsea
1,020
11/2/13
NBC
Liverpool-Arsenal
991
4/27/14
NBCSN
Chelsea-Liverpool
940
9/14/13
NBC
Chelsea-Everton
917
1/18/14
NBC
Aston Villa-Liverpool
900
8/31/13
NBC
Sunderland-Crystal Palace
865
9/22/13
NBCSN
Manchester United-Manchester City
852
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Related Topics:

English Premier League, Media, NBC

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