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Marketing and Sponsorship

Marketplace Roundup

In Minneapolis, Jennifer Bjorhus reports Wells Fargo "probably won't" pursue a naming-rights deal for the Vikings' new stadium. Wells Fargo Chair & CEO John Stumpf yesterday said that the company "likes to hang signs on its own buildings, and has skipped naming rights other than" Wells Fargo Center in Philadelphia, which it "inherited with its purchase of Wachovia" in '08. He added, "We traditionally don’t name stadiums" (Minneapolis STAR TRIBUNE, 5/14).

JOHNNY TRADEMARK: ESPN.com's Darren Rovell reported both Browns QB Johnny Manziel and the family of his longtime friend, Nate Fitch, "filed to trademark 'The House That Johnny Built,' but the U.S. Patent & Trademark Office notified the Fitch family on Monday that its registration was refused." The Fitch family "has six months to respond, but the preliminary ruling puts Manziel in the driver's seat to one day own the trademark" (ESPN.com, 5/13).

RAISE YOUR CUP: A GLAM SLAM's Heather Zeller reported Forever 21 last week debuted its "Soccer Collection" line, which "includes a variety of World Cup-themed pieces." Styles for the U.S., France, Germany, England, Italy, and Brazil "are represented in the line," which "consists of apparel and accessories for men and women, including tees, crop tops, tanks, muscle tees, dresses, hats, and bandanas." Items "feature team colors and logos" (AGLAMSLAM.com, 5/12).

LET'S KICK IT: adidas on Monday unveiled its Battle Pack soccer cleat collection, which will be worn by every adidas-sponsored player during the '14 FIFA World Cup. The cleats' black-and-white design is inspired by the war paint of native warriors and features gold stripes representing the World Cup trophy. Argentina F Lionel Messi's signature shoe from the line -- the adizero F50 -- includes a blue-and-white pattern, representing his native country (adidas).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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