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SBD/May 9, 2014/Media
Manziel Drama Helps ESPN, NFL Net Combine For Record NFL Draft Overnight Rating
Published May 9, 2014
BIG NUMBERS IN DALLAS: In Dallas, Barry Horn reported the draft earned a 7.5 local rating on ESPN, while Rockies-Rangers on FS Southwest averaged a 1.5 rating. Only one show "topped ESPN's draft coverage," as CBS' "The Big Bang Theory" scored an 11.1 local rating (DALLASNEWS.com, 5/9).
JOHNNY DRAMA: NFL.com's Adam Schein wrote the wait for Manziel was "long, and the insanity played out brilliantly on NFL Network." It was "better than any reality show on television" (NFL.com, 5/8). NFL.com's Judy Battista writes cameras showed Manziel's table "over and over." To "capture him playing with a bottle cap. Checking his phone. Taking another sip of water." As if he had "been selected, time after time." The cameras "captured the moments of joy around him, then whipped around to document another moment of Manziel agony, his nervousness making him look nearly nauseous." The green room "is an awkward place" (NFL.com, 5/9).
EMBRACING DEBATE: NATIONAL FOOTBALL POST's Joe Fortenbaugh noted ESPN's Jon Gruden "pushed hard" for Manziel during Draft coverage, while Ray Lewis "professed his love" for LB Khalil Mack to be the top overall pick. Fortenbaugh: "Any schmuck with half a brain and a pair of sweatpants knew Clowney was the play." So either Gruden and Lewis were "completely clueless as to what was about to transpire, or they were debating for debate’s sake by backing an opinion in which they truly didn’t believe." Fortenbaugh wrote, "I’m not sure which it was, but opening your coverage with two of three analysts swinging and missing isn’t exactly the best way to kick-off a broadcast." Meanwhile, ESPN "no longer jams a camera into the face of an emotional prospect on the phone with his brand-new employer five minutes before the actual pick is announced" (NATIONALFOOTBALLPOST.com, 5/9).
HARD KNOCK LIFE: In N.Y., Bart Hubbuch cited a source as saying that the Giants "will not be required to participate" in HBO's "Hard Knocks" because several other teams "already have volunteered." The source said that "enough clubs were open to being filmed throughout training camp and the preseason" that the Giants "would get to beg off -- for this year, at least." The source said that a decision on who will be the focus of the show will "most likely be made in June" (N.Y. POST, 5/8).