SBD/May 9, 2014/Media

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  • Manziel Drama Helps ESPN, NFL Net Combine For Record NFL Draft Overnight Rating

    ESPN's NFL Draft coverage peaked when the Cowboys were on the clock.

    ESPN and NFL Network combined to average an 8.6 overnight rating for the first round of the NFL Draft on Thursday night, which is projected to be the most-watched first-round on record. The combined rating across the two networks is a 5% increase over the previous high, a 6.4 rating in '10. NFL Net averaged a 1.9 rating, up 51% over last year's 1.2, while ESPN garnered a 6.8 figure, up 47% and marking the net's best rating on record. Meanwhile, the Houston market delivered a 15.3 local rating, the highest among all markets. Cleveland-Akron and Buffalo were the next highest among NFL markets, respectively. Greenville-Spartanburg averaged the third-highest rating among all markets, likely due to anticipation about former Univ. of South Carolina DE and top pick Jadeveon Clowney. There were a total of 14 markets that averaged higher than a 10.0 rating, up from three in '13. ESPN's coverage peaked with an 8.0 rating between 9:45-10:00pm ET, when the Cowboys were making their selection. The Draft also had competition from other major sports telecasts last night, with ESPN2 earned a 2.6 overnight for Heat-Nets and a 2.7 overnight for Spurs-Trail Blazers. NBCSN also averaged a 1.2 overnight for Bruins-Canadiens and a 0.7 for Ducks-Kings. Figures from Twitter also showed that there were 6.4 million tweets sent globally during the first round of the Draft (Karp & Carpenter, THE DAILY). 

    BIG NUMBERS IN DALLAS: In Dallas, Barry Horn reported the draft earned a 7.5 local rating on ESPN, while Rockies-Rangers on FS Southwest averaged a 1.5 rating. Only one show "topped ESPN's draft coverage," as CBS' "The Big Bang Theory" scored an 11.1 local rating (DALLASNEWS.com, 5/9).  

    JOHNNY DRAMA: NFL.com's Adam Schein wrote the wait for Manziel was "long, and the insanity played out brilliantly on NFL Network." It was "better than any reality show on television" (NFL.com, 5/8). NFL.com's Judy Battista writes cameras showed Manziel's table "over and over." To "capture him playing with a bottle cap. Checking his phone. Taking another sip of water." As if he had "been selected, time after time." The cameras "captured the moments of joy around him, then whipped around to document another moment of Manziel agony, his nervousness making him look nearly nauseous." The green room "is an awkward place" (NFL.com, 5/9).

    EMBRACING DEBATE: NATIONAL FOOTBALL POST's Joe Fortenbaugh noted ESPN's Jon Gruden "pushed hard" for Manziel during Draft coverage, while Ray Lewis "professed his love" for LB Khalil Mack to be the top overall pick. Fortenbaugh: "Any schmuck with half a brain and a pair of sweatpants knew Clowney was the play." So either Gruden and Lewis were "completely clueless as to what was about to transpire, or they were debating for debate’s sake by backing an opinion in which they truly didn’t believe." Fortenbaugh wrote, "I’m not sure which it was, but opening your coverage with two of three analysts swinging and missing isn’t exactly the best way to kick-off a broadcast." Meanwhile, ESPN "no longer jams a camera into the face of an emotional prospect on the phone with his brand-new employer five minutes before the actual pick is announced" (NATIONALFOOTBALLPOST.com, 5/9).

    HARD KNOCK LIFE: In N.Y., Bart Hubbuch cited a source as saying that the Giants "will not be required to participate" in HBO's "Hard Knocks" because several other teams "already have volunteered." The source said that "enough clubs were open to being filmed throughout training camp and the preseason" that the Giants "would get to beg off -- for this year, at least." The source said that a decision on who will be the focus of the show will "most likely be made in June" (N.Y. POST, 5/8). 

    Print | Tags: Media, NFL, ESPN
  • New Browns QB Manziel Gained Most Followers Among NFL Draftees In Recent Weeks

    Despite waiting to hear his name called longer than many expected in Thursday night’s NFL Draft, Browns QB Johnny Manziel continued to outpace his fellow draftees in gaining social media followers. Drafted 22nd overall, Manziel has gained 100,487 followers on his official Twitter account dating back to April 22. Of the players drafted in the first round last night, Bills WR Sammy Watkins was second to Manziel, adding 32,091 followers. The 1st overall pick, Texans DE Jadeveon Clowney, has added nearly 25,000 Twitter followers in the same time period. Among the other draftees that added significant followers were Packers S Ha Ha Clinton-Dix (26,877), Vikings QB Teddy Bridgewater (22,847) and Jaguars QB Blake Bortles (15,009) (THE DAILY). ESPN's Keith Olbermann noted Draft prospect Michael Sam's 95,000 Twitter followers are "more than anybody in the 2014 draft besides the quarterbacks: Johnny Manziel, A.J. McCarron and Aaron Murray" ("Olbermann," ESPN2, 5/8).

    TWITTER FOLLOWER GAINS AMONG NFL FIRST-ROUND DRAFT PICKS
    PICK
    PLAYER
    APRIL 22
    MAY 9
    ADDITIONS
    22
    Browns QB Johnny Manziel
    785,288
    885,775
    100,487
    4
    Bills WR Sammy Watkins
    71,128
    103,219
    32,091
    21
    Packers S Ha Ha Clinton-Dix
    55,642
    82,519
    26,877
    1
    Texans DE Jadeveon Clowney
    89,278
    114,235
    24,957
    32
    Vikings QB Teddy Bridgewater
    30,986
    53,833
    22,847
    3
    Jaguars QB Blake Bortles
    16,882
    31,891
    15,009
    5
    Raiders LB Khalil Mack
    3,857
    18,721
    14,864
    12
    Giants WR Odell Beckham Jr.
    28,613
    42,990
    14,377
    8
    Browns CB Justin Gilbert
    10,894
    24,325
    13,431
    14
    Bears CB Kyle Fuller
    4,989
    17,152
    12,163
    20
    Saints WR Brandin Cooks
    8,528
    19,579
    11,051
    6
    Falcons OT Jake Matthews
    3,848
    14,245
    10,397
    7
    Buccaneers WR Mike Evans
    31,977
    41,794
    9,817
    18
    Jets S Calvin Pryor
    8,470
    17,711
    9,241
    15
    Steelers LB Ryan Shazier
    7,842
    16,699
    8,857
    10
    Lions TE Eric Ebron
    9,726
    18,412
    8,686
    25
    Chargers CB Jason Verrett
    4,732
    13,025
    8,293
    17
    Ravens LB C.J. Mosley
    59,984
    66,617
    6,633
    24
    Bengals CB Darqueze Dennard
    15,416
    21,836
    6,420
    31
    Broncos CB Bradley Roby
    52,346
    58,727
    6,381
    2
    Rams OT Greg Robinson
    6,206
    12,350
    6,144
    26
    Eagles DE Marcus Smith
    4,431
    10,462
    6,031
    30
    49ers S Jimmie Ward
    328
    6,192
    5,864
    28
    Panthers WR Kelvin Benjamin
    17,277
    22,967
    5,690
    9
    Vikings LB Anthony Barr
    7,200
    12,760
    5,560
    16
    Cowboys OT Zack Martin
    6,421
    11,262
    4,841
    27
    Cardinals S Deone Bucannon
    2,027
    6,031
    4,004
    19
    Dolphins OT Ja'Wuan James
    13,792
    17,378
    3,586
    13
    Rams DT Aaron Donald
    3,752
    6,817
    3,065
    23
    Chiefs DE Dee Ford
    16,285
    19,158
    2,873
    11
    Titans OT Taylor Lewan
    18,583
    21,302
    2,719
    29
    Patriots DT Dominique Easley
    13,528
    14,205
    677

    NOTES: * = Numbers compiled are a total combination of official Twitter accounts of each draftee as of April 22 compared to May 9. The draftees are listed with the teams that selected them and the chart does not reflect any post-selection trades.

    Print | Tags: NFL, Media
  • Liberty CEO Maffei: Braves' Reworked TV Deals Will Generate $500M In Additional Revenue

    Braves received $17M in Q1 of '13 in a one-time payment for TV broadcast rights

    Liberty Media CEO Greg Maffei, whose company owns the Braves, revealed Thursday that "changes in the Braves’ local TV deals" will generate about $500M in "additional revenue for the team over time," according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. While the TV deals were reworked last year, Maffei on a quarterly conference call "shed new light on the financial significance of the changes." He said that the TV deals "originally ran" through '27, but he "didn’t say how long the renegotiated deals run." Maffei also "applauded Braves management for its operation of the team and its work on the new stadium scheduled to open in Cobb County" in '17. Maffei: "Most recently the actions that they are taking to create the new stadium and the complex around it … are going to create a lot of value for the Braves. So that asset has gone up quite nicely in value over the last several years, and I expect the completion of the stadium will continue that trend." Tucker notes the reworked TV deals "centered around the shift to Fox’s regional sports networks of 45 games per season that previously were on Turner Broadcasting’s Peachtree TV" (ATLANTA JOURNAL-CONSTITUTION, 5/9). Maffei said of the Braves, "They have not been a cash consumer. They have not been an enormous payroll company. They have created a great product with a controlled payroll, and accordingly have been a profitable team." He said the new stadium "would create a lot of value" for the company (BIZJOURNALS.com, 5/8). In Atlanta, Mark Meltzer noted Liberty Media public filings show that the Braves received $17M in Q1 of '13 in a "one-time payment for TV broadcast rights." Liberty in reporting Q1 results for FY '14 noted that revenue from the Braves and its minor-league clubs declined (BIZJOURNALS.com, 5/9).

    Print | Tags: Liberty Media, Atlanta Braves, Media, MLB
  • NBC's Liam McHugh, Anson Carter Making Names For Themselves On NHL Broadcasts

    McHugh (l) in '13 had his first child born right before the start of the playoffs

    NBC's Liam McHugh does not have "an extensive hockey background," but has "developed into a stellar traffic cop on a studio show that seems to have gotten better and better since he took over the role" during the '10-11 season, according to Chad Finn of the BOSTON GLOBE. McHugh has been "centering analysts Mike Milbury and Keith Jones, often for an hour of 'NHL Live' pregame as well as after the final horn of the final game has finally sounded." Asked if the grind of the playoffs wears him down, McHugh said, "I'm OK. It's all good. ... The games have been sensational. That certainly makes it a lot easier." Finn notes this year is actually "easier for McHugh" than a year ago, when his "first child was born right before the start" of the '13 playoffs. McHugh: "There was a time last year when I was finishing out the game, leaving the studio at about 2 in the morning, going back to my apartment, and I’m drinking coffee on the way home because my shift was starting at home then." McHugh laughed when he was asked if "working with the opinionated Milbury made it easier to take care of an infant." McHugh: "It’s a little similar, the babysitting. Working with Mike is fantastic. I love the idea that we can start a show, plan something, and then in any moment he can take it in any direction." He added of working with Milbury and Jones, "I like the idea that we’ll structure some things in a pre-show meeting, but if something happens to dawn on me, I can go with it and the producers are good about it" (BOSTON GLOBE, 5/9).

    GET CARTER: In L.A., Tom Hoffarth writes the respect that NBCSN's Anson Carter has "been accruing for his analysis as he pops up" on the net’s studios "has not been clouded." NBC Sports Exec Producer Sam Flood said of Carter, "He’s such a bright guy, very thoughtful and he deeply cares about getting better. What also impresses me is he works hard and takes the time to make the effort to get better." Flood "thought enough of Carter to put him ... with Dave Strader to call the Kings-Ducks outdoor game last January." Carter said that he "had been prodded by his agent" ever since he retired in '07 to "get into broadcasting, but he didn't feel ready." He thought he was "too close to some players, general managers and coaches, and didn’t want any of his biases to come out on the air." But his agent "got him a tryout at the NHL Network" in '11 and NHL Kings President of Business Operations Luc Robitaille during the next season "asked him to join some Kings’ pre- and post-season road telecasts for Fox Sports West." Carter eventually "worked his way to MSG games" with the Rangers and "then drew interest at NBC" (L.A. DAILY NEWS, 5/9).

    Print | Tags: NHL, NBC, Media
  • People & Personalities: Kerr Finishing NBA Playoffs On TNT; Could Net Hire Mark Jackson?

    Kerr (c) could be replaced by former Warriors coach Mark Jackson

    In N.Y., Marc Berman cites sources as saying that TNT's Steve Kerr has "decided to finish out the TNT playoff run with his partner Marv Albert straight through the Western Conference finals" even if he takes an NBA head coaching position (N.Y. POST, 5/9). Also in N.Y., Bob Raissman writes TNT "would have a few obstacles" if it were to pursue former Warriors coach Mark Jackson as Kerr's replacement. But at this point. there have been "no discussions about him." TNT execs also "have a deep roster of analysts," including Reggie Miller, Chris Webber, Greg Anthony and Grant Hill." There also is "the possibility of Charles Barkley getting behind a courtside mike" (N.Y. DAILY NEWS, 5/9)


    BIGGER, BETTER THINGS: In N.Y., Bob Raissman reported Knicks play-by-play announcer Spero Dedes is “moving on to expand his national play-by-play presence” after three years on MSG Radio. Dedes said, “There were going to be too many scheduling conflicts in order for me to move up and do what I am going to do nationally. On their (MSG) end it wasn’t going to work.” Raissman noted Dedes’ MSG contract “expired after this past season.” His departure “leaves two vacancies,” as he “filled in on the TV side for Mike Breen when the latter worked ESPN NBA telecasts.” MSG Net’s Mike Crispino, who backed up Dedes, is “one likely candidate" to replace Dedes, along with Fox’ Gus Johnson, who “is the voice Dedes replaced” (N.Y. DAILY NEWS, 5/8).

    MEDIA DARLING? SNY’s Ron Darling said that he was “blind-sided by the ‘True New Yorkers’ marketing letter from the Mets that had his name on it.” The former MLBer said on WFAN-AM that he “did not do his due diligence when the marketing department asked to use his name and likeness on a campaign that has been roundly criticized by fans and media.” Darling: "It's on me. It's not on anyone else. ... I have to live with it." Darling added, "What is happened now -- and I'm not saying it's rightfully so -- but it seems like everything that comes out from the Mets is looked at poorly. … I just think that there has to be a re-evaluation of the disconnect and how to reconnect to how (fans) feel and what (the team) is trying to do” (N.Y. DAILY NEWS, 5/8).

    NOTES: In Jacksonville, Ryan O’Halloran noted the Jaguars named Frank Frangie “their new play-by-play announcer.” Frangie “replaces Brian Sexton, who had called all 392 games in Jaguars history” (FLORIDA TIMES-UNION, 5/7). … In New Jersey, Bill Evans reported Eagles PA announcer Dan Baker “will no longer be the voice” of the team. Eagles President Don Smolenski told Baker the organization “decided to go in a different direction and he wouldn’t be returning for his 30th season” (SOUTH JERSEY TIMES, 5/7)....Sportsnet named the Toronto Star’s Damien Cox a lead insider for NHL coverage and a regular contributor across all platforms. Cox will continue in his analyst role for the net's CHL and tennis coverage (Sportsnet)....ESPN The Magazine hired Bloomberg News’ Mina Kimes as a columnist and senior writer (ESPN)....FS North announced Mary Gellner will do play-by-play alongside Lea Olsen for WNBA Lynx games this season (STARTRIBUNE.com, 5/7).

    Print | Tags: Media
  • Final Ratings: Kentucky Derby, NASCAR From Talladega Lead Weekend Telecasts

    The chart below lists final ratings from recent sports telecasts. Figures for select ABC telecasts were unavailable at presstime (THE DAILY).

    TELECAST
    DATE
    NET
    TIME (ET)
    RATING
    VIEWERS
    (000)
    Kentucky Derby (race segment)
    5/3
    NBC
    6:06-6:42pm
    9.4
    15,300
    Kentucky Derby (pre-race)
    5/3
    NBC
    5:00-6:06pm
    5.7
    8,672
    NASCAR Sprint Cup Series: Aaron's 499 (Talladega)
    5/4
    Fox
    1:15-4:45pm
    4.4
    6,900
    NBA Western Conference First Round:
    Spurs-Mavericks: Game 7
    5/4
    ABC
    3:58-6:30pm
    4.2
    6,486
    Kentucky Derby (pre-race)
    5/3
    NBC
    4:30-5:00pm
    3.6
    5,263
    NBA Eastern Conference First Round: Nets-Raptors: Game 7
    5/4
    ABC
    12:55-3:58pm
    3.1
    4,789
    Kentucky Derby (pre-race)
    5/3
    NBC
    4:00-4:30pm
    2.5
    3,621
    PGA Tour: Wells Fargo Championship: Final Round
    5/4
    CBS
    3:00-6:09pm
    1.8
    2,675
    NHL Western Conference Semifinals: Wild-Blackhawks: Game 2
    5/4
    NBC
    3:00-6:00pm
    1.4
    2,167
    NHL Eastern Conference Semifinals: Canadiens-Bruins: Game 2
    5/3
    NBC
    12:30-3:30pm
    1.1
    1,845
    Kentucky Derby (pre-race)
    5/3
    NBC
    3:30-4:00pm
    1.1
    1,645
    PGA Tour: Wells Fargo Championship: Third Round
    5/3
    CBS
    3:00-6:00pm
    1.1
    1,520
    Liga MX: Cruz Azul-Leon
    5/3
    UniMas
    7:53-10:00pm
    0.7
    1,382
    NASCAR Sprint Cup Series: qualifying (Talladega)
    5/3
    Fox
    1:00-2:30pm
    1.0
    1,300
    PBR: Built Ford Tough Rumble in the Rockies
    5/4
    CBS
    1:00-2:00pm
    0.5
    700
    "PGA Tour 2014: Imprints"
    5/4
    CBS
    2:00-3:00pm
    0.4
    597
    14 Supercross Year In Review
    5/4
    CBS
    12:00-1:00pm
    0.4
    586
    Rolex Equestrian Championships
    5/4
    NBC
    2:00-3:00pm
    0.4
    540
    PGA of America: "Beyond The Green:
    Transforming Lives Through Golf"
    5/3
    CBS
    2:30-3:00pm
    0.4
    450
    PGA of America: "Beyond the Green: Building Future Leaders"
    5/3
    CBS
    2:00-2:30pm
    0.2
    328
    TELECAST
    DATE
    NET
    TIME (ET)
    RATING
    VIEWERS
    (000)
    NBA Western Conference First Round:
    Clippers-Warriors: Game 7
    5/3
    TNT
    10:52pm-1:52am
    3.6
    5,992
    NBA Western Conference First Round:
    Thunder-Grizzlies: Game 7
    5/3
    TNT
    8:15-10:52pm
    3.6
    5,834
    NBA Western Conference First Round:
    Clippers-Warriors: Game 5
    4/29
    TNT
    10:42pm-1:35am
    3.1
    4,732
    NBA Western Conference First Round:
    Clippers-Warriors: Game 6
    5/1
    TNT
    10:46pm-1:40am
    3.0
    4,493
    NBA Western Conference First Round:
    Trail Blazers-Rockets: Game 5
    4/30
    TNT
    9:46pm-12:26am
    2.9
    4,396
    NBA Western Conference First Round:
    Trail Blazers-Rockets: Game 6
    5/2
    ESPN
    10:49pm-1:29am
    2.9
    4,253
    NBA Eastern Conference First Round:
    Wizards-Bulls: Game 5
    4/29
    TNT
    8:09-10:42pm
    2.7
    4,021
    NBA Western Conference First Round:
    Spurs-Mavericks: Game 4
    4/28
    TNT
    9:46pm-12:34am
    2.6
    3,921
    NBA Western Conference First Round: Thunder-Grizzlies: Game 6
    5/1
    TNT
    8:09-10:46pm
    2.5
    3,844
    NBA Eastern Conference First Round: Pacers-Hawks: Game 7
    5/3
    TNT
    5:38-8:15pm
    2.4
    3,624

     

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