SBD/May 9, 2014/Marketing and Sponsorship

Marketplace Roundup

USA Basketball on Thursday announced that its partnership with Jeep will feature Cavaliers G Kyrie Irving and will introduce for the first time, "Love Never Felt So Good", a just-released song from Michael Jackson's upcoming album "XSCAPE" through Epic Records. The campaign introduces Jeep's new Altitude Edition lineup for the summer selling season. The campaign will include four new 30-second ads, which began running on Thursday during NBA playoff games (USA Basketball).

THREADING THE NEEDLE: In Pittsburgh, Chris Togneri noted locally based Pro Knitwear "handles jersey work for every major professional sports team in town." The company has about 35 employees, and about a quarter of its business "is from" pro sports team. Employees "stitch logos, names and numbers for teams including the Steelers, Pens, Pirates" and AFL Power. Teams "provide blank jerseys made by national giants such as Nike and Reebok" (PITTSBURGH TRIBUNE-REVIEW, 5/9).

EVERY DOG HAS ITS DAY: In Oklahoma City, Brianna Bailey profiles Stadium Cribs, which "makes NCAA-licensed pet beds designed to look like college sporting venues, ranging from the company’s top seller," the Univ. of Kansas’ basketball arena, to Boston Univ.'s hockey arena (OKLAHOMAN, 5/9).
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