Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/May 9, 2014/Marketing and Sponsorship
Published May 9, 2014
THREADING THE NEEDLE: In Pittsburgh, Chris Togneri noted locally based Pro Knitwear "handles jersey work for every major professional sports team in town." The company has about 35 employees, and about a quarter of its business "is from" pro sports team. Employees "stitch logos, names and numbers for teams including the Steelers, Pens, Pirates" and AFL Power. Teams "provide blank jerseys made by national giants such as Nike and Reebok" (PITTSBURGH TRIBUNE-REVIEW, 5/9).
EVERY DOG HAS ITS DAY: In Oklahoma City, Brianna Bailey profiles Stadium Cribs, which "makes NCAA-licensed pet beds designed to look like college sporting venues, ranging from the company’s top seller," the Univ. of Kansas’ basketball arena, to Boston Univ.'s hockey arena (OKLAHOMAN, 5/9).