Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY
SBD/May 9, 2014/Marketing and Sponsorship
Published May 9, 2014
THREADING THE NEEDLE: In Pittsburgh, Chris Togneri noted locally based Pro Knitwear "handles jersey work for every major professional sports team in town." The company has about 35 employees, and about a quarter of its business "is from" pro sports team. Employees "stitch logos, names and numbers for teams including the Steelers, Pens, Pirates" and AFL Power. Teams "provide blank jerseys made by national giants such as Nike and Reebok" (PITTSBURGH TRIBUNE-REVIEW, 5/9).
EVERY DOG HAS ITS DAY: In Oklahoma City, Brianna Bailey profiles Stadium Cribs, which "makes NCAA-licensed pet beds designed to look like college sporting venues, ranging from the company’s top seller," the Univ. of Kansas’ basketball arena, to Boston Univ.'s hockey arena (OKLAHOMAN, 5/9).