Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign
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SBD/May 9, 2014/Marketing and Sponsorship
Published May 9, 2014
THREADING THE NEEDLE: In Pittsburgh, Chris Togneri noted locally based Pro Knitwear "handles jersey work for every major professional sports team in town." The company has about 35 employees, and about a quarter of its business "is from" pro sports team. Employees "stitch logos, names and numbers for teams including the Steelers, Pens, Pirates" and AFL Power. Teams "provide blank jerseys made by national giants such as Nike and Reebok" (PITTSBURGH TRIBUNE-REVIEW, 5/9).
EVERY DOG HAS ITS DAY: In Oklahoma City, Brianna Bailey profiles Stadium Cribs, which "makes NCAA-licensed pet beds designed to look like college sporting venues, ranging from the company’s top seller," the Univ. of Kansas’ basketball arena, to Boston Univ.'s hockey arena (OKLAHOMAN, 5/9).