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NASCAR Could Eye Monday Night Racing With New Media-Rights Deal On Horizon
Published May 9, 2014
OLD, YET STEADY: The AP's Pete Iacobelli noted Darlington Raceway President Chip Wile "likes where his old, country track stands in NASCAR, even if it's no longer the sports' backdrop for honoring mothers this week." Wile: "Look, it's an old place, but there's lots of things going on." Wile is confident that the track's April race weekend "will stick and give fans something to count on each season." Darlington "plans to build on its past and connect with a younger crowd, using NASCAR great Bill Elliott and his son, rising star Chase Elliott, as faces of a continuing campaign." Wile expects that the track will "roll out details about Darlington's throwback 2015 race weekend throughout the year" (AP, 5/8).