SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/May 8, 2014/Marketing and Sponsorship
Published May 8, 2014
|Much of Gulbis' image is about her sex appeal, but
she has her peers' respect on the course
FIGHT CLUB: FOXSPORTS.com's Marc Raimondi wrote neither Georges St-Pierre nor Stephan Bonnar "are fighting in the UFC at the moment," but St-Pierre appears in a new NOS energy drink ad, while Bonnar endorses Xyience energy drink in a "funny parody of ridiculous spots that MMA fighters star in, specifically those from Metro PCS." Bonnar in the Xyience spot "gets a new wardrobe, goes tanning and frosts his tips." He is "moving to Metro ... sexual" (FOXSPORTS.com, 5/6).