SBD/May 8, 2014/Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Darren Rovell reports the Patriots will become the "first NFL team to offer a jersey rebate if a fan purchases a jersey of a player who is no longer under contract within a year of that jersey being bought." The team this morning sent an e-mail of the "Jersey Guarantee" to fans on its mailing list. If a fan purchases a jersey from "either the team website or stadium store, and the player whose name on the back leaves the team within a year of purchase, that fan will receive a 25 percent discount toward the price of the next Patriots jersey they buy." The fan has "two months from the day the player is no longer under contract to make the new purchase with the discount" (ESPNBOSTON.com, 5/8).

Much of Gulbis' image is about her sex appeal, but
she has her peers' respect on the course
NO CONTRADICTION: GOLF WORLD's Michael Arkush wrote much of the image of golfer Natalie Gulbis "is about her sex appeal." But what "might be a bit of a shock is how this image, and the way her career has been cultivated, doesn't bother her LPGA peers." Some LPGA players were upset when Golf Digest placed a "provocatively posed Paulina Gretzky" on its May cover, but when it comes to Gulbis, there is "no contradiction -- at least as the players view it." Golfer Stacy Lewis said of Gulbis, "She's a golfer. She's one of us." Gulbis has "a lot left to accomplish, such as promoting the tour," but LPGA Commissioner Mike Whan "raves at the effort that she makes with sponsors" (GOLF WORLD, 5/12 issue). 

FIGHT CLUB: FOXSPORTS.com's Marc Raimondi wrote neither Georges St-Pierre nor Stephan Bonnar "are fighting in the UFC at the moment," but St-Pierre appears in a new NOS energy drink ad, while Bonnar endorses Xyience energy drink in a "funny parody of ridiculous spots that MMA fighters star in, specifically those from Metro PCS." Bonnar in the Xyience spot "gets a new wardrobe, goes tanning and frosts his tips." He is "moving to Metro ... sexual" (FOXSPORTS.com, 5/6). 
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