Female Audience Strong For World Cup Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Cuban Among Group Raising Funds For Unikrn Sources: FS1 Cutting Back News Operation Fox, USGA "Pleased Overall" With U.S. Open Coverage U.S.-China Draws 5.7 Million Viewers To Fox Nike Sees Sales Rise 4.8% In Q4 Fox' David Neal Ready For Big Soccer Day St. Louis Top Market For World Cup
SBD/May 8, 2014/Finance
Super Bowl Ad Revenue Boosts 21st Century Fox' Q3 Profits, Outweighs Spending On FS1
Published May 8, 2014
SINCLAIR METHOD: In Baltimore, Lorraine Mirabella reports Sinclair Broadcast Group "boosted profit and revenue in the first quarter, citing better-than-expected spending on political advertising, strong gains from Super Bowl and Olympics ads, and lower expenses at many of the company's television stations." The company reported Q1 income of $27.2M, nearly 60% more than the $17M it "earned in the first three months" of '13. The Super Bowl, which "aired on Sinclair's 31 Fox stations," generated $8.2M in sales, compared with $2.5M in last year's first quarter, when the event "aired on Sinclair's 11 CBS stations." The Olympics "aired on the company's 12 NBC stations," bringing in $3.7M (Baltimore SUN, 5/8). At presstime, shares of Sinclair were trading at $27.85 per share, down 1.0% from the close of business yesterday (THE DAILY).