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SBD/May 8, 2014/Facilities
Braves, Cobb County Close To Final Ballpark Deal With Team Covering About 40% Of Cost
Published May 8, 2014
MARKING THEIR TERRITORY: In Atlanta, Klepal, Schrade & Tucker cite documents in which the Braves "exert a measure of control ... over any county property within a one-mile radius of the site, by prohibiting the county from selling or leasing properties to competitors of Braves’ sponsors." Plant: "It’s just basically to preclude ambushing from a sponsorship standpoint. We have a big deal with Coke and Delta. We don’t want (the county) selling off pieces of land so somebody can put a big competitor’s sign on it." Klepal, Schrade & Tucker note the Braves have also "agreed to a non-relocation agreement that binds the team to the stadium" through '46 (ATLANTA JOURNAL-CONSTITUTION, 5/8). Braves Exec VP/Sales & Marketing Derek Schiller said that the franchise has "not yet gone into the market to sell the stadium’s naming rights." Schiller: "We’ve received a lot of interest, lot of inquiries coming our way already about interested parties, and I would say sometime mid/late summer we should start to get that process started" (MARIETTA DAILY JOURNAL, 5/8).