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SBD/May 7, 2014/Media
IOC Awards NBC Olympic Broadcast Rights In The U.S. Through '32 Games
Published May 7, 2014
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ALL IN THE DETAILS: The IOC typically holds an elaborate bidding process for its TV rights. It most recently did that in '11, and ESPN, Fox and NBC brass all traveled to Lausanne to pitch the IOC. NBC won the rights then with a $4.4B deal that covered the '14-20 Olympics. The new agreement, which represents a 15% increase on average per Games, was struck preemptively and is reminiscent of the agreement former NBC Sports Chair Dick Ebersol negotiated with the IOC in '00. He flew to a track competition in Sweden overnight and pitched then-IOC President Juan Antonio Samaranch on the organization’s first billion dollar deal, a 56% increase over the prior agreement. They agreed in principal to the deal on the spot.