Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads Marketplace Roundup Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market
SBD/May 7, 2014/Marketing and Sponsorship
Sources: Adidas Now Clubhouse Leader In Bid To Sign Kit Deal With EPL's Manchester United
Published May 7, 2014
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THREE STRIPES, YOU'RE OUT! The FINANCIAL TIMES' Alice Ross reports adidas Chair & CEO Herbert Hainer yesterday was "forced to defend himself from an attack by one of the company’s largest shareholders amid concerns that the sportswear company is falling behind its arch-rival Nike." Hainer, who has been in the position since '01, said he "was 'a little bit surprised' after Union Investment, one of Adidas’s top 10 investors, told a local paper it had lost trust in leadership." Union Investment Fund Manager Ingo Speich said that he "could not understand the board’s recent decision to extend Mr Hainer’s contract a further two years to 2017, given that the company was being 'outpaced' by its rival Nike." Ross notes while the strong euro "was a big factor for Adidas, which makes the bulk of its revenues outside western Europe, the slide in US sales was particularly stark." Hainer said the BOD was "definitely not happy" with adidas' performance in North America (FINANCIAL TIMES, 5/7).
ON ME LIKE ADIDAS: adidas on Monday announced that it has inked deals with NFL Draft prospects Sammy Watkins and Carlos Hyde. adidas' NFL roster includes Redskins QB Robert Griffin III, Saints TE Jimmy Graham, Broncos LB Von Miller, Chiefs S Eric Berry, 49ers RB Frank Gore, Cowboys RB DeMarco Murray, Bills RB CJ Spiller, Dolphins QB Ryan Tannehill and Titans WR Kendall Wright (Portland OREGONIAN, 5/6).