SBD/May 5, 2014/Research and Ratings

Overnight Ratings: Fox' Sprint Cup Telecast Down 9% At Talladega; Wells Fargo Flat

Fox earned a 4.0 overnight rating yesterday for its coverage of the NASCAR Sprint Cup Series Aaron 499 at Talladega Superspeedway, which saw Denny Hamlin win on a final-lap caution. That figure is down 9% from a 4.4 rating for David Ragan's win there last year. Fox also averaged a 1.0 rating Saturday for its inaugural telecast of Sprint Cup qualifying, which ran from 1:00-2:15pm ET against Game 2 of Bruins-Canadiens on NBC. Meanwhile, ESPN garnered a 1.5 overnight for Elliott Sadler's win Saturday in the Nationwide Series Aaron's 312 at Talladega. 

GOING BACK TO THE WELLS: CBS averaged a 2.2 overnight for J.B. Holmes' one-shot win in the final round of yesterday's PGA Tour Wells Fargo Championship, flat compared to last year's telecast, which saw Derek Ernst defeat David Lynn in a playoff. Phil Mickelson finished a shot behind Ernst in '13 and fell out of contention yesterday with a 76, while Tiger Woods did not compete in either year. 

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
ASP Surfing: Rip Curl Pro Bells Beach
5/3
ABC
2:00-3:00pm
0.6
NFL: "2014 Draft Academy"
5/3
ABC
3:00-4:00pm
0.6
"ESPN Sports Saturday"
5/3
ABC
4:00-6:00pm
0.6
PGA of America: "Beyond the Green: Building Future Leaders"
5/3
CBS
2:00-2:30pm
0.4
PGA of America: "Beyond The Green: Transforming Lives Through Golf"
5/3
CBS
2:30-3:00pm
0.4
PGA Tour: Wells Fargo Championship: Third Round
5/3
CBS
3:00-6:00pm
1.4
NASCAR Sprint Cup Series: qualifying (Talladega)
5/3
Fox
1:00-2:30pm
1.0
NHL Eastern Conference Semifinals: Canadiens-Bruins: Game 2
5/3
NBC
12:30-3:30pm
1.4
Kentucky Derby (pre-race)
5/3
NBC
3:30-4:00pm
1.3
Kentucky Derby (pre-race)
5/3
NBC
4:00-4:30pm
3.0
Kentucky Derby (pre-race)
5/3
NBC
4:30-5:00pm
4.0
Kentucky Derby (pre-race)
5/3
NBC
5:00-6:00pm
5.9
Kentucky Derby (race segment)
5/3
NBC
6:00-6:45pm
10.1
NBA Eastern Conference First Round: Raptors-Nets: Game 7
5/4
ABC
1:00-4:00pm
3.9
NBA Western Conference First Round: Spurs-Mavericks: Game 7
5/4
ABC
4:00-6:30pm
4.9
14 Supercross Year In Review
5/4
CBS
12:00-1:00pm
0.6
PBR: Built Ford Tough Rumble in the Rockies
5/4
CBS
1:00-2:00pm
0.5
"PGA Tour 2014: Imprints"
5/4
CBS
2:00-3:00pm
0.5
PGA Tour: Wells Fargo Championship: Final Round
5/4
CBS
3:00-6:30pm
2.2
NASCAR Sprint Cup Series: Aaron's 499 (Talladega)
5/4
Fox
1:15-4:45pm
4.0
Rolex Equestrian Championships
5/4
NBC
2:00-3:00pm
0.5
NHL Western Conference Semifinals: Wild-Blackhawks: Game 2
5/4
NBC
3:00-6:00pm
1.8
Return to top

Related Topics:

Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug