The Chiefs have “joined a trend throughout the NFL, as well as franchises in other major pro sports leagues, by instituting variable pricing for single-game tickets” for the ‘14 season, according to Randy Covitz of the K.C. STAR. It will “cost more for fans on a single-game basis to see marquee opponents” such as the Patriots and Broncos. The less-expensive tickets “will be for the mid- to late December games” against the Raiders and Chargers, when “weather is a factor and advance sales tend to be weaker.” No tickets, including those for the two preseason games, will “drop below what the club has established as the single-game ticket price for each game.” Chiefs President Mark Donovan said that the Chiefs went to variable pricing after conducting an eight-month study of how other leagues and teams “implemented such pricing for their games and how prices fluctuate on the secondary market.” Donovan said that feedback from fans was "important in the decision." Covitz notes “the most expensive seats available on a single-game basis” at Arrowhead Stadium will be Sideline Select tickets on the club level (K.C. STAR, 5/2).
