Ballmer Reportedly Declines Prime Ticket's Extension Men In Blazers Planning To Hold Convention Hornets Announce New Broadcast Team ESPN's Mendoza To Replace Schilling Sunday Players' Tribune Launching Branded Video Series "Ballers" First Season Strong For HBO Media Notes NFL Reluctant On Long-Term "TNF" Deal Fox Execs Impressed With FS1 Progress Schilling Bumped From "Sunday Night Baseball"
SBD/May 1, 2014/Media
Golf Channel Sees Most-Watched April Ever Behind Masters Programming, "Arnie"
Published May 1, 2014
MOVING THE NEEDLE: In Columbus, Rob Oller writes under the header, "Golf Needs Tiger Woods If It's To Remain Must-See TV." Woods is out at least until the British Open in July after undergoing back surgery, and while golf purists "might pooh-pooh his importance ... the masses only show up when Woods hits the screen." That was clear as The Masters' weekend rounds had the "smallest TV audience" since '93. Woods had played in the event every year since '95. Oller: "Even those who turn thumb's down on Woods, as a player and/or person, must admit the game is more interesting with him in the field. And because interest equals ratings, better ratings mean more moolah in the pockets of pros." Golfer Pat Perez said, "The tour needs him. We need him forever. We need him more than anything. But one day he's going to be gone. Then what?" (COLUMBUS DISPATCH, 5/1).