SBD/April 29, 2014/Research and Ratings

QBs Lead NFL Player Inc.'s Ranking Of Player Merchandise Sales In FY '14

Seahawks QB Russell Wilson finished No. 1 among all NFL players in FY '14 for overall sales of all licensed products from online and traditional retail outlets, as reported by more than 70 licensees for NFL Players Inc. The time frame for measured sales was from March 1, 2013 through February 28, 2014. NFLPI licensees generated retail sales exceeding $1B during the time period. Licensees included Nike, VF Imagewear, Fanatics, Outerstuff, Fathead, McFarlane Toys, Oyo Sportstoys, Bleacher Creatures, Forever Collectibles and Photo File. Other highlights include Steelers S Troy Polamalu cracking the top 20 for the third straight year. Texans DE J.J. Watt was the highest-ranked defensive player at No. 11. Meanwhile, NFLPI announced new licensing agreements with publishing company Athlitacomics, footwear accessories brand FBF Originals, mobile game From The Bench, Masterpieces Puzzle Company, headwear brand New Era and apparel company Original Retro Brand (NFLPI).

NFL PLAYERS INC. TOP PLAYER LICENSED PRODUCT SALES DURING FY '14
RANK
PLAYER
RANK
PLAYER
1
Seahawks QB Russell Wilson
16
49ers LB Patrick Willis
2
Broncos QB Peyton Manning
17
Steelers S Troy Polamalu
3
49ers QB Colin Kaepernick
18
Patriots TE Rob Gronkowski
4
Redskins QB Robert Griffin III
19
Texans RB Arian Foster
5
Packers QB Aaron Rodgers
20
Lions WR Calvin Johnson
6
Patriots QB Tom Brady
21
Giants WR Victor Cruz
7
Seahawks RB Marshawn Lynch
22
Cowboys QB Tony Romo
8
Giants QB Eli Manning
23
Broncos WR Wes Welker
9
Colts QB Andrew Luck
24
Dolphins QB Ryan Tannehill
10
Saints QB Drew Brees
25
Eagles RB LeSean McCoy
11
Texans DE J.J. Watt
26
Steelers QB Ben Roethlisberger
12
Seahawks CB Richard Sherman
27
Panthers QB Cam Newton
13
Vikings RB Adrian Peterson
28
Ravens RB Ray Rice
14
Packers LB Clay Matthews
29
Broncos LB DeMarcus Ware*
15
Cowboys TE Jason Witten
30
Cowboys WR Dez Bryant
     

NOTE: * = Played last season with the Cowboys.

WILSON'S A WINNER: ESPN's Max Kellerman said of Wilson topping the merchandise sales list, passing Broncos QB Peyton Manning, "He won the Super Bowl. He's the guy everybody wants to be. He is on the cover of GQ and all of this stuff before he won the Super Bowl and he's one of the best quarterbacks in the world. Why would (him being No. 1) be surprising?" ESPN's Marcellus Wiley said, "Besides being a winner, he's the one that fans are closest to relating to. You think about Peyton Manning, no one can relate to that kind of talent. He's a third-round draft choice who actually went from nowhere to somewhere and became the Super Bowl champion quarterback, it's a 'Rocky' story" ("SportsNation," ESPN2, 4/28).
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