SBD/April 29, 2014/Marketing and Sponsorship

MLB's Torre Starring In New Ad Campaign For Accounting Firm CohnReznick

Ads featuring Torre are designed to reach target market decision-makers
MLB Exec VP/Baseball Operations Joe Torre stars in a new multimillion-dollar ad campaign for accounting firm CohnReznick that is "designed to convey the firm’s expertise helping clients navigate and succeed in today’s changing business landscape," according to Tanya Irwin of MARKETING DAILY. The campaign, entitled "Game Change," was "created by Hackensack, N.J.-based Source Communications." The ads, "designed to reach target market decision-makers, will run in national business and key trade publications, top-market and national radio spots, integrated sponsorships, digital/mobile ads, including native content, and social media sponsored posts." The effort also "includes outdoor placements and inclusions on commuter rail lines originating in strategic markets." CohnReznick CMO Chuck Ludmer: "The campaign is a real departure from typical professional services advertisements and no other accounting firm has a spokesperson with Joe’s visibility and values." The relationship with Torre "extends beyond business" and into charitable commitments, as CohnReznick's community service initiative "supports Torre’s Safe At Home Foundation" (MEDIAPOST.com, 4/26).
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