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SBD/April 28, 2014/Marketing and Sponsorship
Under Armour Set To Increase Marketing Budget By More Than One-Third
Published April 28, 2014
PIRATES' COVE: In Baltimore, Lorraine Mirabella noted UA will outfit the varsity athletic teams at Seton Hall Univ. starting in July, "continuing a string of deals this year with high-profile Division 1 schools." The company under a multiyear agreement "will design and supply footwear, apparel, uniforms and equipment for training and games to all 14 men's and women's teams" at SHU (Baltimore SUN, 4/26).