McIlroy Experimenting With TaylorMade Clubs Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Kevin Plank Tries To Quash Investor Fears Phelps Stars Alongside McBride In "Call Of Duty" Ad Snickers To Sponsor Second Season Of ELeague
SBD/April 28, 2014/Marketing and Sponsorship
Under Armour Set To Increase Marketing Budget By More Than One-Third
Published April 28, 2014
PIRATES' COVE: In Baltimore, Lorraine Mirabella noted UA will outfit the varsity athletic teams at Seton Hall Univ. starting in July, "continuing a string of deals this year with high-profile Division 1 schools." The company under a multiyear agreement "will design and supply footwear, apparel, uniforms and equipment for training and games to all 14 men's and women's teams" at SHU (Baltimore SUN, 4/26).