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Marketing and Sponsorship

Marketplace Roundup

Seahawks QB Russell Wilson finished the NFL Players Inc.'s fiscal year ranked No. 1 on the top 50 players sales list, based on total overall sales from March 1, 2013, through February 28, 2014. He jumped 18 spots from No. 19 in FY '13 to the top spot, passing Broncos QB Peyton Manning, who is now ranked second (NFLPI).

NEW BALANCE OF POWER: The AP reported New Balance is "getting a big boost from the U.S. Defense Department," which announced plans to buy $180M worth of sneakers for military recruits. New Balance Dir of Public Affairs Matt LeBretton said that the company is "one of the few" that makes a shoe meeting all federal requirements. Acting Deputy Secretary of Defense Christine Fox on Friday announced that the agency "will provide military recruits with the American-made footwear, rather than giving them a stipend to buy their own training shoes" (AP, 4/27).

SLIPPERY SLOPE: In Tampa, Marc Topkin reported Rays manager Joe Maddon "received a letter of reprimand from MLB saying he shouldn't wear a ski cap to the mound as he did on the last road trip." Maddon said that he "would consider wearing the ski cap in the dugout and switching to the other hat when he headed to the mound" (TAMPABAY.com, 4/26).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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