Rutgers-Army Moves From Yankee Stadium Roger Goodell Gives League Address Desert Dish: Super Bowl Parties Rage On Super Bowl Tix Resale Prices Hit Record Levels Cavs "Quietly" Sought County Funds For Arena Browns Raising Season-Ticket Prices NFLPA To Fight New Personal-Conduct Policy Michaels Won't Focus On Deflategate During SB Fiat Chrysler Airing Three Super Bowl Spots Classified Advertisements
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The sports space continues to provide fertile ground for innovative approaches to sponsorship and marketing. We’ll look at some of the latest trends in the marketplace and examine the strategies that enable partnerships to hit their mark. From the hottest categories to emerging platforms, find out what’s driving sports sponsorship and marketing and the lessons that can be applied throughout the industry.
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