Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/April 28, 2014/Classified AdvertisementsPrint All
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The sports space continues to provide fertile ground for innovative approaches to sponsorship and marketing. We’ll look at some of the latest trends in the marketplace and examine the strategies that enable partnerships to hit their mark. From the hottest categories to emerging platforms, find out what’s driving sports sponsorship and marketing and the lessons that can be applied throughout the industry.
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