ESPN Rides NCAA Tournament To Regain Top Spot In March ComScore Rankings

ESPN in March returned to the top spot in monthly comScore rankings of the the most trafficked U.S. digital sports destinations after the NBC Sports-Yahoo Sports partnership grabbed a Sochi Games-fueled win in February. ESPN’s March total of 68.5 million unique users marked the second-highest figure in the history of the sports category, trailing only its own benchmark of 72.7 million uniques set last September. ESPN’s 49 million unique users on mobile platforms last month did set a new category record. Bleacher Report-Turner Sports Network, meanwhile, rose to second place, in part because of the NCAA men’s basketball tournament and record-setting traffic for Turner’s March Madness Live. That bumped NBC Sports-Yahoo Sports down to third place. Bleacher Report-Turner's rise to second marks the first time anybody besides ESPN or Yahoo Sports-NBC Sports occupied one of the top two spots in the monthly rankings since comScore took its multi-platform digital measurement out of beta early last year. ESPN in March also returned to the top of consumption metrics it typically leads with a total of 5.9 billion minutes in time spent during the month after NBC Sports-Yahoo Sports also won that category in February.