SBD/April 25, 2014/Media

ESPN Rides NCAA Tournament To Regain Top Spot In March ComScore Rankings

ESPN in March returned to the top spot in monthly comScore rankings of the the most trafficked U.S. digital sports destinations after the NBC Sports-Yahoo Sports partnership grabbed a Sochi Games-fueled win in February. ESPN’s March total of 68.5 million unique users marked the second-highest figure in the history of the sports category, trailing only its own benchmark of 72.7 million uniques set last September. ESPN’s 49 million unique users on mobile platforms last month did set a new category record. Bleacher Report-Turner Sports Network, meanwhile, rose to second place, in part because of the NCAA men’s basketball tournament and record-setting traffic for Turner’s March Madness Live. That bumped NBC Sports-Yahoo Sports down to third place. Bleacher Report-Turner's rise to second marks the first time anybody besides ESPN or Yahoo Sports-NBC Sports occupied one of the top two spots in the monthly rankings since comScore took its multi-platform digital measurement out of beta early last year. ESPN in March also returned to the top of consumption metrics it typically leads with a total of 5.9 billion minutes in time spent during the month after NBC Sports-Yahoo Sports also won that category in February.

RANK
SITE
UNIQUES (000)
1
ESPN
68,523
2
Bleacher Report-Turner Sports Network*
60,663
3
Yahoo Sports-NBC Sports Network**
59,743
4
FoxSports.com on MSN
42,451
5
USA Today Sports Media Group***
41,927
6
CBS Sports
35,282
7
SB Nation
30,120
8
Sporting News Media/Perform Sports
28,958
9
NFL Internet Group
25,344
10
MLB
22,803
11
Sports Illustrated sites^
19,564
12
NHL Network
10,039
13
Active.com sites
9,699
14
Deadspin.com
9,548
15
Stack Media
7,511
     

NOTES: * = Includes NBA.com, PGA.com, NCAA.com and WNBA.com. ** = Includes Rivals.com, ThePostGame.com and Rotoworld. *** = 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win. ^ = Includes National Football Post and the Fansided Network.
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