SBD/April 25, 2014/Marketing and SponsorshipPrint All
Penguins Senior VP/Sales & Service David Peart said that the six holiday-themed T-shirts sold this season "generated $100,000 in additional revenue for the team," according to Michael Sanserino of the PITTSBURGH POST-GAZETTE. The T-shirts feature the team's skating penguin holding a hockey stick logo "dressed in various festive garb." The shirts, which "retail for about $22, were developed in the offseason as a way to sell merchandise to fans who already owned the fan essentials -- a basic Penguins T-shirt or a jersey of their favorite player." The Penguins developed "two shirts for Halloween and one shirt each for Thanksgiving, Christmas, Valentine’s Day and St. Patrick’s Day." The team has "marketed St. Patrick’s Day apparel for several years but featured a new design for the holiday-themed apparel." The Penguins "weren’t necessarily hurting in merchandise sales." NHL data showed that the Penguins had "three players rank among the 25 best-selling jerseys" during the '13-14 regular season. Meanwhile, Aramark GM for PNC Park Steve Musciano said that the Pirates "do not have the ability to tie their brand to retail's heavy-hitting holidays." He added, "We don’t really have a whole lot of holidays through the summer" (PITTSBURGH POST-GAZETTE, 4/25).
CHARLOTTE OBSERVER, 4/25).
YAHOO SPORTS' Kelly Dwyer cited a TMZ report which stated Bulls F Joakim Noah and France-based athletic apparel company Le Coq Sportif "are now suing each other, after a partnership gone wrong." Noah blamed his Le Coq Sportif shoes for causing a foot injury during the '12-13 season and also is blaming the company for "allegedly not paying him what he was supposed to be handed" as part of his six-year, $6M deal. Noah's suit mentions the 16 games he missed as a result of the injury (SPORTS.YAHOO.com, 4/23).
TAXING SITUATION: Accounting, tax and advisory firm CohnReznick on Thursday announced that MLB Exec VP/Baseball Operations Joe Torre will continue to serve as its national spokesperson, and unveiled its new multimillion ad campaign -- titled "Game Changer" -- designed to convey the firm's expertise (CohnReznick).
14 KARAT FOOTBALL: Pandora Jewelry and the NFL on Thursday announced that they have joined forces to introduce a collection of Pandora charms that will represent each of the league's 32 teams. Engraved NFL team logos will be featured on sterling silver and 14K gold, Pandora's football helmet charm ($160) and a sterling silver dangle ($65) (Pandora).
ICE CREAM CREW: The Crew on Thursday announced that it has partnered with Columbus-based Jeni's Splendid Ice Creams in a move that will see the food served at Crew Stadium concession stands throughout the regular season. The deal is the first sports-specific sponsorship for the company (Crew).