SBD/April 24, 2014/Marketing and Sponsorship

Kobe, Luck To Star In New Campaign For Panini World Cup Sticker Collection

Lakers G Kobe Bryant and Colts QB Andrew Luck reveal their soccer affinity in a series of viral videos from Panini America backing its FIFA World Cup sticker collection. The spots are dubbed "Who Do You Collect?" and were developed with agency Conscious-Minds, Pasadena, and shot at StubHub Center in Carson, Calif. The ads will air on YouTube and other online soccer channels, as well as Disney XD and Univision.com. The campaign will be integrated with Panini's nationwide mobile tour that is tying in to grassroots soccer, retailers, and World Cup related-events. The tour will hit 14 different cities across the country.
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