SBD/April 24, 2014/Labor and Agents

LeBron Signs With WME For Entertainment Projects, But Still Has CAA Projects Pending

WME has signed Heat F LeBron James for all entertainment and acting projects. He will be repped by a team of agents throughout the TV, film and literary divisions. James will continue to be represented for marketing endeavors off the court by Fenway Sports Group and for on-court work by Klutch Sports Group. James’ business manager Maverick Carter will continue to oversee all of his business relationships. James had been represented by CAA for entertainment as well as on-court work. But James and Rich Paul, James’ friend who had been working at CAA Sports as an agent, left that agency in September '12. Paul later founded Klutch Sports Group and signed James as his first client. CAA had some entertainment projects involving James at the time he left and continued to work to finish those projects, but there has been no official relationship between James and CAA for 18 months. WME has never formally represented James before but has a previous relationship with James, as WME co-CEO Ari Emanuel was involved in the ESPN special, “The Decision,” in '10 about his choice to join the Heat (Liz Mullen, Staff Writer). The HOLLYWOOD REPORTER's Marisa Guthrie reported James "has multiple CAA-packaged entertainment projects in the works," including a "Survivor's Remorse," a six-episode series set to air on Starz that is beginning production this spring." James is also involved with "Ballers," a movie starring Kevin Hart for Universal Pictures and Imagine Entertainment." Hart is "writing the screenplay for the comedy" in which he will play James' brother and has "something of an inferiority complex when it comes to on-the-court skills" (HOLLYWOODREPORTER.com, 4/23).
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