SBD/April 22, 2014/Media

ESPN Launching New Brand Campaign For SEC Network With School-Specific Spots

ESPN is unveiling an expanded SEC Network brand campaign this week with new school-specific spots and print ads for all 14 of the conference’s institutions. ESPN said the campaign, which will include social media and digital extensions, was developed in collaboration with McKinney, Durham. The spots are intended to celebrate long-standing traditions from the conference, as well as each school’s fan base. ESPN, which owns the SEC Network, and McKinney worked with each of the schools to develop the campaign. The spots and print ads will run across ESPN’s platforms and on school platforms. Imagery from the campaign is being integrated into the ESPN.com home page beginning today, with the help of California-based digital agency RED Interactive. The SEC Network will launch on Aug. 14, and plans call for the channel to air 45 football games this season.
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