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Marketing and Sponsorship

Marketplace Roundup

Mizuno USA announced a one-year partnership as the official glove for Yankees P Masahiro Tanaka. Japan-based Mizuno has been the official glove of Tanaka since '11 (Mizuno)....The Rays signed a three-year sponsorship agreement with Florida-based Vology to be the team's preferred IT solutions provider. The Vology logo will be "displayed along the rightfield wall of Tropicana Field." Terms of the deal were not disclosed (TAMPABAY.com, 4/21)....Fantex yesterday announced that it anticipates closing the reservation period for its Vernon Davis IPO on Friday at 5:00pm ET. The company will stop allowing new reservations to be made on Thursday at 5:00pm. Trading is expected to begin on April 28 (Fantex).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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