SBD/April 22, 2014/Marketing and Sponsorship

Woo Pig Sooie! Arkansas Unveils Secondary Logo, Uniforms As Part Of Nike Rebrand

Arkansas' uniforms feature traditional primary colors and typography
The Univ. of Arkansas, "one of three schools -- along with Florida State and Illinois -- selected to participate" in Nike’s Graphic Identity Group this year, last night "unveiled its latest look -- one complete with a new secondary Razorback logo," according to Robbie Neiswanger of the ARKANSAS NEWS. Athletes will wear uniforms that "feature the same primary colors and typography for lettering and numerals." The color and lettering will be "uniform on apparel as well to provide consistency for the program." The secondary logo is a "forward-facing Razorback." Arkansas said that the new logo will "not replace the well-known running Razorback, which has been the identity of the program for decades." Instead, Arkansas "intends to use it as an alternative." The forward-facing Razorback will "appear on the chest" of the '14 football uniforms above the lettering, while the running Razorback will "remain on Arkansas’ football helmets and will be on the left hip of the football uniform’s pants." Nike has outfitted Arkansas since '10 (ARKANSASNEWS.com, 4/21). In Little Rock, Matt Jones notes Arkansas "will wear red and white football helmets next season." The program "defined its primary colors as cardinal and white, with secondary colors including black, anthracite and dark steel grey." Arkansas Senior Associate AD/External Operations & Strategic Communications Mike Waddell during an appearance on the syndicated "Sports Talk With Bo Mattingly" said, "We've gone back to the classic, traditional look because that's what our fans want, that's what our students want. What works in Tallahassee doesn't work in Fayetteville. We're not going to have 75 different options for our uniforms. We have a very clean, traditional look that won't change" (ARKANSAS DEMOCRAT-GAZETTE, 4/22).
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