SBD/April 22, 2014/Franchises

Bills Reach $3M Settlement In Fan's Lawsuit Over Text-Messaging Service

The Bills have agreed "to pay up to $3 million -- largely in the form of debit cards redeemable only at the team store -- to settle a class-action lawsuit that accused the team of sending too many alerts to fans who signed up for a text-messaging service," according to Stephen Watson of the BUFFALO NEWS. Florida-based Bills fan Jerry Wojcik in his October '12 suit contended that the team "violated the terms of its text service by sending him 13 messages over two weeks when it promised to send no more than five per week." The Bills in a settlement filed last week in federal court in Tampa, Fla., agreed to provide up to $2.5M in "debit cards to people who had signed up for the text service, along with $562,500 to Wojcik’s lawyers and $5,000 in cash to Wojcik as class representative." The cards can "be used at the Bills store at Ralph Wilson Stadium in Orchard Park or online at the team’s website." They "can’t be redeemed for cash." The debit cards "are worth $57.50, $65 or $75, depending on which class tier a fan is assigned to, and the Bills said in a legal filing that an estimated 39,750 phone numbers had been registered through the now-defunct text-messaging service." Under the terms of the settlement, the Bills "promise to put in place 'safeguards' to ensure any new service abides by limits set by the team on the number of messages" (BUFFALO NEWS, 4/22).
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