SBD/April 18, 2014/Media

Final Ratings: Opening Night Of NHL Playoffs Up; "Arnie" Is Golf Channel's Top Doc

NBC Sports Group got off to a strong start to the NHL Stanley Cup Playoffs on Wednesday night. NBCSN and CNBC averaged 472,000 viewers for three games, up 53% from the nets’ three opening games last year, which aired on a Tuesday night. NBCSN averaged 486,000 for its two games (Blue Jackets-Penguins, Stars-Ducks), up 22% from coverage of Blackhawks-Wild and Red Wings-Ducks last year. CNBC, which is in its third year of NHL postseason coverage, posted its best opening-night audience yet with 450,000 viewers for Canadiens-Lightning, up 153% from Kings-Blues last year (Austin Karp, Assistant Managing Editor).

KING’S COURT: Golf Channel on Sunday averaged 471,000 viewers from 10:00-11:00pm ET for the first installment of its “Arnie” documentary on Arnold Palmer. It was the most-watched original film in network history, beating out the 241,000 viewers for “War By The Shore” in ’12, which looked at the ’91 Ryder Cup. The second night of “Arnie” on Monday drew 341,000 viewers, while the final installment on Tuesday drew 320,000 viewers (Golf Channel).

LEADING OFF: MLB Net averaged 487,000 viewers in primetime on April 10, marking the net’s second-highest Q2 primetime audience on record. The audience was fueled by 498,000 viewers for Red Sox-Yankees, which was broadcast by Bob Costas and John Smoltz. Meanwhile, Wednesday’s edition of MLB Net's “The Rundown” drew its largest audience (164,000 viewers) since ’11, contributing to the net’s most-watched regular season week ever (THE DAILY).

NOTES: ESPN averaged 717,000 viewers for Saturday’s Union College-Minnesota NCAA men's hockey championship game, up 33% from last year’s Yale-Quinnipiac matchup. The net averaged 471,000 viewers for the NCAA men’s Frozen Four doubleheader April 10, up 56% from last year’s telecast (ESPN)....ESPN2 averaged 413,000 viewers for Monday’s WNBA Draft coverage, up 9% from last year’s audience of 379,000. The figure is the second-most watched WNBA Draft ever on ESPN/ESPN2, trailing ESPN’s record coverage of the ’04 draft at 601,000 viewers (ESPN)….The Mavericks-Grizzlies NBA regular-season finale led all sports telecasts in the Dallas-Ft. Worth market on Wednesday. The game drew a 3.6 local rating on KTXA-CBS. Meanwhile, FS Southwest drew a 2.9 rating for Mariners-Rangers in the afternoon, while the RSN drew a 1.0 rating for Stars-Ducks Game 1 in the evening (STAR-TELEGRAM.com, 4/17).

The chart below lists final ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RATING
VIEWERS
(000)
The Masters: Final Round
4/13
CBS
3:00-7:12pm
6.8
10,970
NASCAR Sprint Cup Series:
Bojangles' Southern 500 (Darlington)
4/12
Fox
6:48-10:44pm
3.6
6,039
The Masters: Third Round
4/12
CBS
3:30-7:06pm
3.9
5,853
NBA: Thunder-Pacers
4/13
ABC
12:56-3:30pm
1.9
2,828
World Figure Skating Championships
4/13
NBC
4:00-6:00pm
0.8
1,313
"Jim Nantz Remembers Augusta: Nick Faldo at The Masters"
4/13
CBS
1:00-2:00pm
0.9
1,123
"The Big Three at The Masters"
4/12
CBS
2:00-3:00pm
0.7
1,099
"NBA Countdown"
4/13
ABC
12:30-12:56pm
0.8
1,046
NHL: Red Wings-Blues
4/13
NBC
12:30-3:00pm
0.7
1,012
Liga MX: Chivas de Guadalajara-Monarcas Morelia
4/13
UniMas
5:48-8:00pm
0.5
974
PBR: Stanley Performance in Action Invitational
4/12
CBS
12:30-1:30pm
0.5
822
"Supercross: Behind The Dream"
4/13
CBS
12:00-1:00pm
0.6
809
Figure Skating: 2014 Stars on Ice
4/13
NBC
3:00-4:00pm
0.5
803
"The Road to Augusta: Rickie Fowler"
4/12
CBS
1:30-2:00pm
0.5
713
NHL: Flyers-Penguins
4/12
NBC
3:00-6:00pm
0.5
700
Liga MX: Cruz Azul-Pachuca
4/12
Univision
5:55-8:00pm
0.4
686
"ESPN Sports Saturday"
4/12
ABC
4:00-6:00pm
0.5
656
Red Bull Signature Series: Double Pipe
4/12
NBC
2:00-3:00pm
0.3
308
TELECAST
DATE
NET
TIME (ET)
RATING
VIEWERS
(000)
NCAA women's basketball championship: UConn-Notre Dame
4/8
ESPN
8:30-10:38pm
2.8
4,271
MLB: Red Sox-Yankees
4/13
ESPN
8:00-11:16pm
1.8
2,765
The Masters: Second Round
4/11
ESPN
3:00-7:30pm
1.8
2,465
The Masters: First Round
4/10
ESPN
3:00-7:30pm
1.5
2,006
NBA: Heat-Grizzlies
4/9
ESPN
8:04-10:43pm
1.3
1,957
NBA: Thunder-Clippers
4/9
ESPN
10:43pm-1:27am
1.3
1,938
NASCAR Nationwide Series:
VFW Sport Clips Help A Hero 200 (Darlington)
4/11
ESPN2
8:0-10:11pm
1.0
1,440
NBA: Nets-Heat
4/8
TNT
8:15-10:47pm
1.1
1,789
NBA: Spurs-Mavericks
4/10
TNT
8:15-10:50pm
1.1
1,598
NBA: Nuggets-Warriors
4/10
TNT
10:50pm-1:18am
0.9
1,305
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