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SBD/April 18, 2014/Marketing and SponsorshipPrint All
The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour and Michigan's deal with adidas, which brings in $8.2M per year. The agreement will "consist of uniforms, footwear and accessories" for UL's 23 sports programs, as well as "investments in advertising, equipment room expansion and digital and video technology." UL and adidas also will create "scholarships and an internship program" for 20-23 students working in "marketing, branding and other areas in the athletic department." A projected $7.7M in cash is part of the deal. The UL football team will have "five different adidas uniform options" (Louisville COURIER-JOURNAL, 4/18). UL Associate AD/External Relations Brent Seebohm said that the school "negotiated with Adidas for more than eight months." Seebohm earlier in the year had indicated that UL's move to the ACC beginning with the '14-15 school year and the "recent success of its athletics programs" had put the university in a "good bargaining position for a better deal" (BIZJOURNALS.com, 4/17).
Heat F LeBron James tops the NBA's list of best-selling jerseys for the '13-14 regular season, followed by Thunder F Kevin Durant, Lakers G Kobe Bryant, Bulls G Derrick Rose and Warriors G Stephen Curry. Meanwhile, the Heat held the top spot for best-selling team merchandise for the second consecutive season. Lakers gear ranked 2nd, followed by Bulls, Thunder and Knicks. Rankings are based on sales from adidas and NBAStore.com (THE DAILY). The AP's Tim Reynolds noted Spurs F Tim Duncan makes his "first appearance on the season-ending list" since '06-07. James said of holding the top spot, "It means a lot to know that I have so many fans that want to wear my jersey because they respect the way I play the game and respect who I am as a man." While adidas manufactures NBA jerseys, James pointed to his Nike campaign, saying, "Thanks so much to all that 'Strive for Greatness'" (AP, 4/17).TOP-SELLING NBA PLAYER JERSEYS DURING '13-14 REGULAR SEASON ON NBASTORE.COMRANKPLAYERRANKPLAYER1Heat F LeBron James9Cavaliers G Kyrie Irving2Thunder F Kevin Durant10Rockets G James Harden3Lakers G Kobe Bryant11Clippers F Blake Griffin4Bulls G Derrick Rose12Thunder G Russell Westbrook5Warriors G Stephen Curry13Celtics G Rajon Rondo6Knicks F Carmelo Anthony14Spurs F Tim Duncan7Heat G Dwyane Wade15Pacers F Paul George8Clippers G Chris PaulTOP-SELLING NBA TEAM JERSEYS DURING '13-14 REGULAR SEASON ON NBASTORE.COMRANKTEAMRANKTEAM1Heat6Celtics2Lakers7Nets3Bulls8Warriors4Thunder9Spurs5Knicks10Clippers
With the Raptors set to make their first playoff appearance since the '07-08 season, official jerseys, T-shirts and hats have been "flying off store shelves" around Toronto, and unofficial gear is "getting snapped up online," according to Gemma Karstens-Smith of the TORONTO STAR. Sales for Raptors merchandise at Toronto-based Real Sports Apparel have increased 50% "over the last five games compared to the rest of the regular season." Jerseys are leading sales, but T-shirts that "celebrate the team’s Atlantic Division title have also become a hot commodity." The red shirts "emblazoned with 'Atlantic is Ours' have already sold out twice and were being replenished again Thursday." Toronto-based Eaton Centre mall manager John Harding said, "Sport Chek stores across the GTA have definitely seen a lot of consumer interest in Raptors-branded merchandise since the team secured a playoff berth." Meanwhile, Raptors fans Andrew Kong and Jeff Cheng, who began making Raptors-themed T-shirts last month, have been "overwhelmed with orders since the team made it into the playoffs" (TORONTO STAR, 4/18).
Penguins C Sidney Crosby, who led all NHL players with 104 points during the ’13-14 regular season, reclaimed the No. 1 spot on the league’s list of best-selling jerseys for the past year, according to data from Shop.NHL.com. Crosby fell to the No. 3 spot in ’11-12 and ’12-13 after having the best-selling jersey during the ’10-11 regular season. Red Wings C Pavel Datsyuk retained the No. 2 spot he held during the lockout-shortened ’12-13 season, while Blackhawks C Jonathan Toews fell from No. 1 to No. 3. Capitals RW Alex Ovechkin, who fell to the No. 19 spot last season, reclaimed the No. 4 position he held in ’11-12, the NHL’s most recent comparable full season. Rounding out the top five is Blackhawks RW Patrick Kane, who held the same spot in ’12-13. Making a return to the top 25 for the first time since ’10-11 is G Ryan Miller, who was traded from the Sabres to the Blues in the middle of the ’13-14 season (THE DAILY).TOP-SELLING PLAYER JERSEYS ON SHOP.NHL.COM FOR '13-14 REGULAR SEASONRANK
PLAYERRANK PLAYER1 Penguins C Sidney Crosby14 Red Wings LW Henrik Zetterberg2 Red Wings C Pavel Datsyuk15 Rangers LW Rick Nash3 Blackhawks C Jonathan Toews16 Lightning C Steven Stamkos4 Captials RW Alex Ovechkin17 Blues RW T.J. Oshie5 Blackhawks RW Patrick Kane18 Stars C Tyler Seguin6 Lightning C Ryan Callahan*19 Sharks C Joe Pavelski7 Rangers G Henrik Lundqvist20 Blues G Ryan Miller*8 Penguins C Evgeni Malkin21 Kings C Anze Kopitar9 Flyers C Claude Giroux22 Red Wings G Jimmy Howard10 Sharks C Joe Thornton23 Wild LW Zach Parise11 Bruins LW Milan Lucic24 Rangers C Brad Richards12 Maple Leafs RW Phil Kessel25 Penguins G Marc-Andre Fleury13 Bruins D Zdeno Chara
NOTE: * = Denotes player changed teams during the '13-14 season.
Complex Media is launching a new NBA-themed website called Triangle Offense that will "carry ads for only Bacardi Flavored Rum for the next nine months," according to Michael Sebastian of AD AGE. The site is meant to "cover the league without dwelling on saturated areas" like stats and schedules, instead focusing on players' "high-flying lifestyle -- their clothes, tattoos, cars, watches, and so on." Complex Media Head of Sales Moksha Fitzgibbons said, "We came to this realization that there was this white space out there in the basketball arena. We believe there's an opportunity to do a land grab." Sebastian cited sources as saying that Bacardi paid $1-3M "to sponsor the site for a nine-month period." The spirits company plans to promote the website "through paid media, but Complex will provide promotion on its other sites as well." Former ESPN The Magazine writer Elena Bergeron will serve as Editor-in-Chief of the website, and she indicated that while Bacardi is its sole advertiser, Complex Media "has full control over editorial" (ADAGE.com, 4/17).