Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/April 18, 2014/Classified AdvertisementsPrint All
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On the eve of the X Games in Austin, Texas, SportsBusiness Journal explores the state of action sports. From the event side to competitors, networks to sponsors, where is growth taking place and how are stakeholders leveraging their relationships? How do action sports reach a larger audience without losing the edginess that attracted many fans? Those are some of the questions we’ll answer.
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