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SBD/April 18, 2014/Classified AdvertisementsPrint All
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On the eve of the X Games in Austin, Texas, SportsBusiness Journal explores the state of action sports. From the event side to competitors, networks to sponsors, where is growth taking place and how are stakeholders leveraging their relationships? How do action sports reach a larger audience without losing the edginess that attracted many fans? Those are some of the questions we’ll answer.
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