Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game Mazda Inks Deal With Competitor Group Serves & Volleys McDonald's Preps Three Promos Around NFL Season Cowboys, Hublot Unveil Limited Edition Watches U.S. Open Sponsors Go Digital With Activations UA Alters Approach To Women's Activewear Marketplace Roundup Stan Wawrinka Re-Signs With Yonex
Upcoming Conferences and Events
SBD/April 17, 2014/Marketing and Sponsorship
Published April 17, 2014
BABY IT'S COLD OUTSIDE: The Hilton Head ISLAND PACKET notes precipitation Tuesday at the PGA Tour RBC Heritage sent spectators "scurrying for umbrellas and rain jackets" inside the merchandise tent. The cold weather yesterday "had them scrambling for sweaters, fleece pullovers and hats." The shop also "was packed Wednesday morning with patrons trying on Greg Norman-brand quarter-zips and tartan jackets." Store manager Caroline Dennison said that she "ordered another 400 pieces of cold-weather gear for overnight delivery." That is "as many as the store started with at the beginning of the week" (Hilton Head ISLAND PACKET, 4/17).
BRAIN TRUST: In Vancouver, Brian Morton reports Whitecaps players yesterday had "their heads scanned into 3D images using EA Sports technology to capture human faces for reproduction in video games." The Whitecaps are "the first MLS club to use the technology after EA Sports became a Whitecaps founding partner and the club's official video game partner three years ago." The whole process "takes about five minutes per player" (VANCOUVER SUN, 4/17).