Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/April 17, 2014/Marketing and Sponsorship
Published April 17, 2014
BABY IT'S COLD OUTSIDE: The Hilton Head ISLAND PACKET notes precipitation Tuesday at the PGA Tour RBC Heritage sent spectators "scurrying for umbrellas and rain jackets" inside the merchandise tent. The cold weather yesterday "had them scrambling for sweaters, fleece pullovers and hats." The shop also "was packed Wednesday morning with patrons trying on Greg Norman-brand quarter-zips and tartan jackets." Store manager Caroline Dennison said that she "ordered another 400 pieces of cold-weather gear for overnight delivery." That is "as many as the store started with at the beginning of the week" (Hilton Head ISLAND PACKET, 4/17).
BRAIN TRUST: In Vancouver, Brian Morton reports Whitecaps players yesterday had "their heads scanned into 3D images using EA Sports technology to capture human faces for reproduction in video games." The Whitecaps are "the first MLS club to use the technology after EA Sports became a Whitecaps founding partner and the club's official video game partner three years ago." The whole process "takes about five minutes per player" (VANCOUVER SUN, 4/17).