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Marketplace Roundup

Bauer CEO Kevin Davis said that the company officially closed on a $330M deal to “buy Easton-Bell Sports Inc.’s baseball and softball unit.” Davis said that Easton-Bell is “already the world leader in baseball and softball equipment, including bats, gloves and helmets," with a 28% market share (BLOOMBERG NEWS, 4/15).

STANDING TALL: TNT's Shaquille O'Neal appeared on CNBC's "Closing Bell" Monday, with host Bill Griffeth calling him a "CEO athlete." O'Neal said, "I was one of the first ones. I originated my whole brand after Magic Johnson and what he was doing." O'Neal was promoting his menswear line at Macy's and noted a "lot of people think it's a big man line.” He said, “It's not a big man's line. It's a line for everybody" ("Closing Bell," CNBC, 4/14).

NOTES: Living Essentials, which makes 5-Hour Energy, announced yesterday it will sponsor MLL N.Y. Lizards attacker Rob Pannell. As part of the deal that runs through ’14, Pannell will appear in print, broadcast and online ads, and participate in various promotions for the company (Living Essentials)....The Univ. of Texas “has its own men's and women's fragrances,” produced by Masik. The cologne and perfume are “being sold for $39.50 for 1.7 ounces with the theme ‘Passionate, Triumphant & Strong’” (NEWSOK.com, 4/15)….Asics named pro volleyball player Kerri Walsh Jennings as a brand endorser (Asics).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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