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SBD/April 15, 2014/Olympics
Phelps To Come Out Of Retirement Next Week, Could Compete In '16 Summer Games
Published April 15, 2014
ALL ABOUT THE BENJAMINS? CBS Sports Network’s Tony Luftman said there is "great monetary value in Michael Phelps continuing on as a brand.” While he hopes Phelps' return is "because he loves to swim," Leftman said there is probably "some sort of financial reward in this for him that doesn’t exist outside of the pool, endorsement opportunities." CBS Sports’ Allie LaForce said, "If he just stays in the pool, he can make millions and millions more in advertisements and commercials” (“Lead Off,” CBSSN, 4/14). In DC, Rick Maese notes Phelps while retired was "never far from the public eye, spending his summers on golf courses and fall Sundays" at Ravens games. He remained a "high-earning celebrity endorser, ever-present on commercials and linked with high-profile brands such as Subway and Under Armour" (WASHINGTON POST, 4/15). ESPN's Tony Kornheiser wondered if Phelps' return is a "money grab." Kornheiser: "This is four more years of Subway commercials" ("PTI," ESPN, 4/14).