SBD/April 14, 2014/Research and Ratings

Overnight Ratings: NASCAR Sprint Cup At Darlington Lower With New Race Date

Fox led all non-Masters sports telecasts over the weekend with a 3.2 overnight rating for the NASCAR Sprint Cup Series Bojangles’ Southern 500 from Darlington Raceway on Saturday night. The event, which was held on Mothers’ Day weekend from ’05-13, drew a 3.5 overnight last year. During the same April weekend last year, NASCAR ran a Saturday night race from Texas Motor Speedway, which drew a 3.5 overnight.

EASTERN FRONT: ESPN drew a 2.1 overnight for the Red Sox-Yankees “Sunday Night Baseball” telecast last night. That rating is flat compared to the first Red Sox-Yankees “SNB” matchup last year, which was June 2. Compared to Orioles-Yankees on the same weekend in ’13, last night’s rating was up from a 1.8.

NOTES: ESPN drew a 0.6 overnight for the Union College-Minnesota NCAA men’s hockey championship on Saturday night, up from a 0.4 rating for Yale-Quinnipiac last year....ABC drew a 2.3 overnight for Thunder-Pacers yesterday afternoon, down from a 2.5 overnight for the comparable Bulls-Heat matchup last year.

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
"ESPN Sports Saturday"
4/12
ABC
4:00-6:00pm
0.5
PBR: Stanley Performance in Action Invitational
4/12
CBS
12:30-1:30pm
0.6
"The Road to Augusta: Rickie Fowler"
4/12
CBS
1:30-2:00pm
0.6
"The Big Three at The Masters"
4/12
CBS
2:00-3:00pm
0.9
The Masters: Third Round
4/12
CBS
3:00-7:00pm
4.4
NASCAR Sprint Cup Series: Bojangles' Southern 500 (Darlington)
4/12
Fox
7:00-10:30pm
3.2
Red Bull Signature Series: Double Pipe
4/12
NBC
2:00-3:00pm
0.2
NHL: Flyers-Penguins
4/12
NBC
3:00-6:00pm
0.6
NBA: Thunder-Pacers
4/13
ABC
12:56-3:30pm
2.3
"Supercross: Behind The Dream"
4/13
CBS
12:00-1:00pm
0.8
"Jim Nantz Remembers Augusta: Nick Faldo at The Masters"
4/13
CBS
1:00-2:00pm
1.1
The Masters: Final Round
4/13
CBS
2:00-7:00pm
7.8
NHL: Red Wings-Blues
4/13
NBC
12:30-3:00pm
0.8
Figure Skating: 2014 Stars on Ice
4/13
NBC
3:00-4:00pm
0.6
World Figure Skating Championships
4/13
NBC
4:00-6:00pm
0.9
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