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SBD/April 14, 2014/Marketing and Sponsorship
Darlington Raceway's New Marketing Campaign To Focus On Track's History
Published April 14, 2014
GOOD NEWS, BAD NEWS: In Charlotte, Jim Utter writes of the track's NASCAR races this past weekend, "Congratulations to new Darlington Raceway President Chip Wile. I was among many who were skeptical of the change of Darlington's race day this season, which coincided with the Masters and spring football games at South Carolina and Clemson. Thanks to the work of Wile and his staff, Saturday night’s crowd was near capacity" (CHARLOTTE OBSERVER, 4/13). But in North Carolina, Thomas Pope writes there was "a cloud hanging over Darlington Raceway" because NASCAR President Mike Helton said that there is "no race guaranteed here next year." Helton on Saturday said, "I'm very confident that we'll be racing here in 2015. I'm confident that we'll be racing here for a long time." Pope wrote Helton's comments were "kind of like a coach who gets the dreaded 'vote of confidence' from his team owner." Helton continued, "I think there's a spot for Darlington going into the future, but in today's world, you just have to take things one step at a time" (FAYETTEVILLE OBSERVER, 4/13).