SBD/April 14, 2014/Franchises

Jets Conduct Focus Group To Gauge Fan Experience, But Also Hear About Personnel

The NFL Jets hired research firm Luntz Global to "conduct a focus group with 22 current and former season-ticket holders and heard from unhappy fans about everything from MetLife Stadium" to the team not signing Patriots CB Darrelle Revis when he was available, according to a source cited by Brian Costello of the N.Y. POST. Luntz CEO Frank Luntz "conducted the session on March 13, and the group of 21 men and one woman gathered to share their experiences as Jets fans with members of team management, including president Neil Glat, watching from behind one-way glass." Glat said that the focus group was "just part of the team’s regular effort to gather information from fans and not precipitated by any worry about ticket sales." The focus group showed that PSLs "continue to be a sore point" with fans. Much of the session was "spent on the team’s image," and the group "was asked whether they believe owner Woody Johnson truly wants to win or is more concerned about making money." The gameday experience "was also a big topic." The source, who was in attendance, said, "Pretty much everyone said it's going downhill." The fans "were not asked specifically about personnel moves, but they brought them up" and voiced their opinions about signing QB Michael Vick. Glat said of the focus group, "It was not designed to talk about personnel. It’s about the stadium experience and what we can do year round" (N.Y. POST, 4/13).
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New York Jets, NFL, Franchises

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