Data shows that those who describe themselves as either very or somewhat interested in men’s golf are older, white males with a preference for either a Ford or Chevy vehicle and cell service from either Verizon or AT&T, according to an analysis of demographic figures from Scarborough Sports Marketing. Among males, those ages 50+ have a much higher affinity for the game when compared to males 35-49 and 18-34. Ford vehicles also are the preferred car among those very and somewhat interested in men’s golf. Chevy is not far behind, followed by Toyota, Honda and Dodge. Mercedes-Benz, an official sponsor of The Masters telecast, was lower on the list among golf fans, falling behind such brands as BMW, Lexus and Cadillac. In looking at cell service providers, Verizon Wireless has the top spot among golf fans, with Masters telecast sponsor AT&T not far behind. Sprint and T-Mobile were a distant third and fourth place, respectively.
|
DEMO
|
VERY INTERESTED
IN MEN'S GOLF
|
SOMEWHAT INTERESTED
IN MEN'S GOLF
|
|
AGE
|
| Men 18-34 |
11.7%
|
17.0%
|
| Men 35-49 |
17.0%
|
16.4%
|
| Men 50+ |
42.0%
|
32.5%
|
|
RACE/ETHNICITY
|
| White |
81.3%
|
78.3%
|
| Black/African-American |
8.8%
|
10.5%
|
| Asian |
2.2%
|
2.4%
|
| Hispanic |
5.3%
|
5.8%
|
|
VEHICLE LEASED/OWNED (TOP RESPONSES)
|
| Ford |
22.9%
|
25.7%
|
| Chevrolet |
21.2%
|
21.5%
|
| Toyota |
17.8%
|
18.6%
|
| Honda |
15.0%
|
14.9%
|
| Dodge |
9.7%
|
10.3%
|
| Nissan |
8.3%
|
8.3%
|
| Jeep |
6.1%
|
4.8%
|
| Buick |
5.7%
|
5.4%
|
| GMC |
5.4%
|
4.8%
|
| Chrysler |
5.0%
|
4.5%
|
| Hyundai |
4.7%
|
4.2%
|
| Lexus |
3.9%
|
3.2%
|
| Kia |
3.4%
|
3.5%
|
| Cadillac |
3.3%
|
2.6%
|
| BMW |
3.1%
|
2.5%
|
| Pontiac |
3.1%
|
3.6%
|
| Mercury |
3.0%
|
2.8%
|
| Subaru |
3.0%
|
2.3%
|
| Mazda |
2.8%
|
2.7%
|
| Mercedes |
2.8%
|
2.3%
|
| Volkswagen |
2.8%
|
3.1%
|
|
WIRELESS/CELLPHONE CARRIER (TOP RESPONSES)
|
| Verizon Wireless |
36.2%
|
34.2%
|
| AT&T |
28.2%
|
26.5%
|
| None |
8.8%
|
8.1%
|
| Sprint |
8.5%
|
10.0%
|
| T-Mobile |
5.5%
|
6.8%
|
