Warriors-Rockets Gets Big Viewership For ESPN FIFA Sponsors Have Yet To Pull Out Of Deals Sponsors Detail Activation Plans For WWC Women's World Cup TV Ads Selling Fast For Fox Report: UA Making Big Push For Univ. Of Texas Lightning Take Social Media Taglines To Market Chase Seeing Big Return From NHL ECF IndyCar's Kanaan Gets Taylor Swift Paint Scheme Keselowski: Speaking Out Has Cost Me Deals Marketplace Roundup
Upcoming Conferences and Events
SBD/April 11, 2014/Marketing and Sponsorship
ESPN Expecting Higher Ad Sales For '14 FIFA World Cup Compared To '10 Edition
Published April 11, 2014
OPTIMISM RUNNING HIGH: The AP's Mark Long noted Nike co-Founder & Chair Phil Knight has “high hopes for the World Cup in Brazil this summer,” where Nike is “outfitting 10 of the 32 qualifying teams.” Knight, who was at Augusta National for The Masters, said, “How excited am I and how optimistic am I? Twelve out of 10.” Knight: "We think in terms of public perception, this [World Cup] will be the one where they see that we’re the leading soccer company” (AP, 4/10).