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SBD/April 11, 2014/Marketing and Sponsorship
ESPN Expecting Higher Ad Sales For '14 FIFA World Cup Compared To '10 Edition
Published April 11, 2014
OPTIMISM RUNNING HIGH: The AP's Mark Long noted Nike co-Founder & Chair Phil Knight has “high hopes for the World Cup in Brazil this summer,” where Nike is “outfitting 10 of the 32 qualifying teams.” Knight, who was at Augusta National for The Masters, said, “How excited am I and how optimistic am I? Twelve out of 10.” Knight: "We think in terms of public perception, this [World Cup] will be the one where they see that we’re the leading soccer company” (AP, 4/10).