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SBD/April 11, 2014/Marketing and Sponsorship
Published April 11, 2014
INSURANCE POLICY: ADWEEK's Melissa Hoffmann noted MetLife's sign in the outfield of Yankee Stadium this season spells the company's name "in both English and Japanese." The move comes "partially because of MetLife's four-decade presence in Japan." MetLife has been a "major supporter of the Yankees for the past seven years." The company this season also has bought "home plate rotational advertising with the Yankees for away games, which will run at the bottom of the inning" while Masahiro Tanaka or Hiroki Kuroda are pitching (ADWEEK.com, 4/10).
THE CHOP HOUSE: Michael Waltrip Racing's No. 55 Toyota driven by Brian Vickers will "honor Florida State's BCS national football championship with a special paint scheme" during the July 5 NASCAR Sprint Cup Series Coke Zero 400 at Daytona Int'l Speedway. FSU's championship logo will be on the hood. The paint scheme "will be unveiled during the Seminoles' spring game on Saturday." Vickers' ride last season featured a paint scheme honoring Louisville's men's basketball championship during a race at Kentucky Speedway (JACKSONVILLE.com, 4/9).