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SBD/April 11, 2014/Marketing and Sponsorship
Oreo, Tim Hortons Among NHL Sponsors Using Stanley Cup Imagery After League Push
Published April 11, 2014
TV TIMEOUT: NHL VP/Integrated Marketing Brian Cull said that several "new hockey-themed ads are expected" for the Stanley Cup Playoffs. In next week's SPORTSBUSINESS JOURNAL, Terry Lefton reports Enterprise Rent-A-Car is using Blues RW T.J. Oshie in a spot, while Verizon is "expected to have new creative" with Capitals RW Alex Ovechkin. NBC Sports Exec VP/Sales & Marketing Seth Winter said ad sales for this year's playoffs are "light years ahead" of last season. He added that 85-90% of the net's playoff inventory "has been sold" (SPORTSBUSINESS JOURNAL, 4/14 issue).