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SBD/April 10, 2014/Media
PGA Tour Has More Twitter Followers, But LPGA An Innovative Leader With Social Media
Published April 10, 2014
FOLLOW THAT BIRD: Data from Octagon’s “Passion Shift” social media research initiative shows that 30% of 18-54 year old golf fans engage with Twitter while they watch golf on TV. Golf fans who engage with Twitter are more than three times more likely to buy a brand’s product as a result of sponsorship (compared to golf fans not on Twitter). Fans with lower handicaps are far more likely to engage with golf-related Twitter activity than golf fans with higher handicaps or golf fans that do not play. Meanwhile, data from SBJ/SBD research shows that Tiger Woods and Rory McIlroy lead all golfers in Facebook fans and Twitter followers. Rickie Fowler leads the way among golfers in terms of Instagram followers (THE DAILY).